Product Marketer

About the Role

We're a seed-stage enterprise AI platform startup based in Berlin, building infrastructure that helps organizations securely adopt and integrate generative AI across their entire operations. As our Product Marketer , you'll sit at the intersection of product and market — translating frequent releases into sharp positioning, compelling stories, and sales-ready materials. This is a central, high-ownership role that will shape how customers and prospects understand our capabilities as both the product and the category evolve.

What You'll Do

• Own go-to-market plans for every meaningful product release and execute them across the right channels.

• Turn product updates into compelling narratives that explain why new features matter to buyers.

• Develop and maintain positioning that differentiates the platform across buyer personas and markets (e.g., enterprise IT leaders vs. AI leads).

• Create clear product content: comparison pages, capability overviews, one-pagers, and campaign explainers.

• Work directly with customers, support tickets, and sales calls to surface what users value and translate insights into marketing assets.

• Enable sales and customer success teams with messaging frameworks, collateral, and ready answers to tough product questions.

• Help define category positioning for enterprise AI as the market and product evolve.

• Participate in product reviews to stay close to what's being built and why.

• Be willing and able to appear on camera and participate in public-facing demos or presentations when needed.

What We're Looking For

Must-haves:

• 3+ years of product marketing experience delivering go-to-market for software features or products.

• Proven track record owning end-to-end GTM for software releases — from planning through cross-channel execution.

• Strong ability to explain technical products simply and accessibly to non-technical audiences.

• Excellent, clear writing skills — clarity over cleverness, always.

• Habit of working closely with customers to uncover value and turn it into marketing and sales assets.

• Collaborative, cross-functional working style across product, design, marketing, sales, and customer success.

• Bias toward owning problems end-to-end rather than waiting for briefs.

Nice-to-haves:

• Regular use of AI tools for research, drafting, and content synthesis as part of your day-to-day workflow.

• Experience targeting or selling into German enterprise IT markets (including German Mittelstand).

• Background in B2B SaaS or enterprise software.

Location & Work Arrangement

This role is on-site in Berlin, Germany . Please note that visa sponsorship is not available for this position.

Compensation & Benefits

Compensation details were not specified for this role. Salary will be discussed during the interview process.