DIRECTOR OF MARKETING AND PROMOTION at Tanzania Tourist Board August, 2023

JOB SUMMARY

Develop and implement long-term corporate business plan and undertake research studies for the promotion and development of all aspects of the Tourism Industry including Foreign, Domestic and Reginal and Convention of Events

DUTIES AND RESPONSIBILITIES

(i)       To develop the board’s business and marketing strategy;

(ii)     To monitor the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved;

(iii)    To develop marketing programs with quantifiable and objectives to measure results;

(iv)   To plan and oversee the design and production of all promotional aids and materials for distribution locally and overseas;

(v)     To decide on the various means of distribution of promotional aids;

(vi)   To coordinate the participation in various promotional campaigns and trips, trade fares and educational tours;

(vii)  To oversee the compilation and maintenance of up to date tourism data base and to prepare the quarterly and annual reports;

(viii)   To initiate and coordinate domestic tourism awareness campaigns;

(ix)   To coordinate market and product research;

(x)     To monitor and coordinate the relationship of tourism stakeholders both overseas and locally;

(xi)   To prepare and to monitor the overall marketing and business development budget;

(xii)  To keep abreast with and maintain the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks;

(xiii)To analyse market trends, recommend changes to marketing and business development strategies;

(xiv)  To supervise staff under the marketing directorate;

(xv)To develop marketing programs with quantifiable and objectives to measure results;

(xvi)  To plan and oversee the design and production of all promotional aids and materials for distributions locally and oversea;

(xvii)To decide on the various means of distribution of production aids;

(xviii)  To coordinate participation in various promotional campaigns and trips, trade fairs and educational tours;

(xix)  To initiate and coordinate domestic tourism awareness campaign;

(xx)To monitor and coordinate relationship of tourism stakeholders both overseas and locally;

(xxi)  To oversee and monitor all Digital Marketing activities through Digital Marketing Command Centre and its implementation.

(xxii)To perform any other duties related to his/her field as assigned by the Managing Director General.

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