Head of E-Commerce (m/f/d)

About Yepoda

Clean K-Beauty Innovation. No compromises.

Yepoda is a clean K-Beauty brand that actually proves it works. We make Korean skincare without any of the compromises. Everything is clinically tested, 100% vegan, and formulated above EU standards. So you get the innovation and the results that K-Beauty is known for, plus a real commitment to sustainability. And we make it genuinely fun and easy to use — skincare you actually look forward to.

Founded in 2020 by Sander Joonyoung van Bladel and Veronika Strotmann, Yepoda is a certified B Corp™ and 1% for the Planet member, based in the heart of Berlin. Our products are available through our own online shop and, since March 2025, at Sephora Europe — online and in over 650 stores. With a team of 140+ brilliant individuals from around the world, we are actively shaping Yepoda's story every day.

We are looking for a Head of E-commerce to own and manage our direct to consumer online shop and drive its performance across all markets. This role owns on site revenue performance and daily e-commerce execution, leading a small e-commerce team and working closely with Marketing, Brand, Supply Chain, Tech, and Customer Care to ensure the website sells effectively and continuously improves.

Your Tasks

• Own overall DTC e-commerce performance across all markets, including conversion rate and average order value

• Translate commercial goals into clear e-commerce priorities and concrete on site actions

• Monitor daily performance and react quickly to opportunities, issues, and stock or conversion risks

• Own homepage, category pages, product pages, navigation, and onsite merchandising decisions

• Ensure the website is always clear, conversion focused, and fully aligned with the brand

• Make final decisions on onsite structure, hierarchy, and merchandising trade offs

• Lead onsite execution of product launches, campaigns, promotions, bundles, gifts, and seasonal initiatives

• Ensure strong alignment between marketing campaigns, stock availability, and onsite execution

• Lead, develop, and prioritise a lean, high impact e-commerce team

• Work with external agencies and freelancers when needed

• Collaborate closely with Performance Marketing, CRM, Brand, Supply Chain, Tech, and Customer Care

• Partner with Tech to scope, prioritise, and deliver website improvements

• Track and report on key e-commerce KPIs, sharing clear insights and recommendations with leadership

• Focus on actions and outcomes, not reporting for reporting’s sake

Your Profile

• 6 to 8 years of experience in DTC e-commerce, ideally within beauty, fashion, or lifestyle

• Hands on experience owning onsite performance and e-commerce merchandising

• Strong experience working with Shopify or comparable e-commerce platforms

• Proven background in onsite optimisation and e-commerce operations

• Highly commercial and execution driven mindset

• Comfortable making trade offs between brand, speed, and conversion

• Data driven, pragmatic, and outcome oriented

• Able to work in a lean setup with high ownership and accountability

• Clear communicator who can align stakeholders and make decisions

• Experience working in international, multi market setups is a plus

• Experience managing agencies or freelancers is a plus

• Genuine interest in skincare, beauty, or consumer brands

• Fluent in English, another European language is a plus

What We Offer

• Dynamic Environment: The opportunity to work in a start up environment surrounded by a passionate and dedicated team

• Accelerate Your Career: Take on responsibility from day one, with room for professional growth and advancement as the company continues to expand

• Inspiring Workspace: Located in the heart of Berlin's Prenzlauer Berg, a dog friendly office, with free drinks and snacks

• Hybrid Working: We understand that sometimes you get more stuff done from home and need a change of scenery

• We Value Diversity: We seek to build an inclusive workplace that welcomes people from all different backgrounds. A welcoming, international, dedicated team with flat hierarchies and trust by default

• Employee Discounts : You will get to enjoy the Yepoda products at a discount and share them with friends and family to keep your glow going

• Unique add ons: Enjoy an Urban Sports membership package to help you stay active and healthy

Would you like to be part of the team? Then we would love to hear from you! ✨
Make sure to apply by clicking on the Apply for this job button below. Please upload your CV and Cover Letter in English language. Our Talent Acquisition team will review your application and get back to you as soon as possible.

At Yepoda we are dedicated to providing equal employment opportunities to all individuals, regardless of race, color, ethnicity, ancestry, religion, national origin, citizenship, gender, gender identity or expression, sexual orientation, age, marital status, parental status, disability, or any other status protected by applicable law.