(Founding) Business Development Representative

Coverflex

Coverflex started with a simple observation: work changed, but compensation didn’t.

A few founders looked at how people were being paid across Europe — rigid salary structures, fragmented benefits, systems that were complex for HR and often meaningless for employees — and realized the model simply hadn’t kept up with modern work.

So we decided to rebuild it.

What began in Portugal as a small team trying to fix a broken compensation system quickly grew into one of the most ambitious compensation platforms in Southern Europe. Today, thousands of companies use Coverflex to manage benefits, meal allowance, insurance, and flexible compensation through a single platform.

But what makes Coverflex special isn’t just the product — it’s how we build.

We’re a team of people who like solving hard problems, moving fast, and taking real ownership. We care about clarity, autonomy, and impact. Titles matter less than outcomes, and good ideas can come from anywhere.

Now we’re entering our next chapter.

After building strong traction in Portugal, Spain, and Italy, we’re expanding into Germany — one of Europe’s most sophisticated and complex compensation markets.

Launching a new country at Coverflex isn’t about “copy-pasting” what already exists. It’s about building again — understanding the market, challenging old assumptions, and creating something that truly works for local companies and employees.

If you join at this stage, you won’t just be joining a company.

You’ll be helping build the next chapter of it.

⚙️ TL;DR (The Essentials)

• Role: (Founding) Business Development Representative
  Seniority Level: Intermediate
  Type: Individual Contributor
  Languages: English (main) / German (C2/native). Portuguese / Spanish / Italian are a plus
  Main Tools: HubSpot, LinkedIn Sales Navigator, Outreach, Notion, Slack
  Location: Remote (Germany)
  Compensation:

• Base Salary: €35,000 – €42,000

• Bonus / Commissions: €15,000 – €18,000

• Equity: Yes – Stock Options under our Equity Incentive Plan

• Benefits: you can check them below (at the end of the page).

• Contract Type: Permanent

Your Impact

Your role will play a major role in our success because you’ll be one of the first BDRs dedicated to the German market, directly fueling our sales pipeline and revenue growth.

You’ll be the engine behind new opportunities — opening doors, creating conversations, and ensuring our Account Executives spend their time on high-quality, well-qualified meetings.

You’ll know you’re successful when, after 90 days, you’ve:

• Built a strong outbound rhythm with consistent, high-quality activity

• Started booking qualified meetings for AEs

• Become autonomous in prospecting, CRM hygiene, and handover

How we’ll measure success:

• Main KPI 1: Number of outbound activities (calls)

• Main KPI 2: Number of meetings booked (SQL)

• Main KPI 3: Number of qualified meetings (SAL)

• Secondary KPI 1: Pipeline and revenue influenced

• Secondary KPI 2: CRM data quality and feedback loops

⚡ Reality Check - What Makes This Role Hard

Let’s be real — here’s what makes this role challenging:

• High volume of outreach with frequent rejection

• A strong focus on phone-based prospecting (cold calls are key)

• You need resilience, consistency, and energy — even on hard days

• You’ll be measured on inputs and outputs, not just effort

• Fast feedback loops: you’ll constantly adapt based on results

• You’ll need to help build structure where it doesn’t fully exist yet, contributing to playbooks, processes, and feedback loops that will shape how our GTM motion is set up in Germany

This role is not about comfort — it’s about growth, grit, and momentum.

You

Must-haves (evidence, not years)

• Self-driven, proactive mindset, with strong motivation to continuously improve

• Outcome-focused approach, where “good enough” beats perfect and impact beats process

• Iterative, curious, entrepreneurial mindset, focused on bringing solutions, not just problems

• Resilience in the face of rejection, with the ability to hear “no” without taking it personally

• Creative problem-solving ability when the obvious path is blocked

• Strong verbal communication skills

• Fluency in English and German

Nice-to-have

• SMB outbound sales experience

• Knowledge of the benefits market

• Exposure to tech, HR, finance, or benefits-related ICPs

• Strong CRM usage habits, with HubSpot experience as a plus

• Spanish, Italian, or Portuguese language skills

Your DNA

• Proactive: you bring energy, initiative, and resilience to your work

• Persuasive: you influence others effectively without being aggressive

• Objection-ready: you stay comfortable handling pushback and difficult conversations

• Calm under pressure: you remain grounded and composed in challenging situations

• Coachable: you actively seek and embrace continuous feedback to improve

You’ll probably find this frustrating if…

• You lack ambition

• You struggle with feedback

• You give up easily after rejection

• You prefer low-activity, low-pressure roles

Manager & Team

Meet Your Manager

Hiring Manager: Alex Andrés Knight - Sales Enablement Manager

Location: Spain

LinkedIn Profile:

Profile Snapshot:

• Energy: Positive

• Communication: Empathic and direct

• Feedback Style: Constructive, actionable

How to work with me - in the Manager's own words:

“As your BDR Manager, my goal is to ensure you have everything you need to succeed in your role.

We’ll have weekly 1:1 meetings where we’ll discuss your progress, challenges, goals, and any support you might need. I believe in open and transparent communication, so feel free to reach out anytime through our #it_bdr Slack channel for team-related updates or directly via DM if you need quick feedback or want to discuss something privately.

Ultimately, I’m here to help you grow, remove obstacles, and make sure you feel confident and equipped to hit your targets.”

Your Team

You’ll work day-to-day with:

• Max Feider, Head of International Expansion,

• Mafalda Morais, Revenue Operations Manager,

• Filipa Manita, Head of Revenue Operations,

Key Stakeholders:

• Account Executive Team

• Marketing Team

• Growth Team

Team Rituals:

• Weekly training sessions (Friday)

• Regular roleplay calls (30 min)

• Ongoing 1:1s focused on activity, follow-up, and improvement

Access & Belonging (Equal Opportunity)

We hire for impact and potential, not pedigree.
We welcome applications from people with non-linear careers, career breaks, caregiving gaps, and those changing fields.

No discrimination on the basis of age, disability, gender identity/expression, marital or family status, pregnancy, neurodivergence, race/ethnicity, religion/belief, gender, sexual orientation , or any other protected ground.

Assessment fairness:
We anchor on evidence of outcomes (what you shipped, moved, or influenced).
We actively de-bias by using structured rubrics, multiple assessors, and blind screening most of the time  (we won’t know your name, gender, or personal info until the interview stage).

Application Clarity

No cover letter required.
Apply with your LinkedIn or upload your CV in English.
You may be asked a few short, relevant questions.

Total candidate time investment: ~2 hours end-to-end.

Hiring Stages (What to Expect, Why & How Long)

1. CV / LinkedIn Screen — Signal check vs must-haves
Done by People + Hiring Manager.
You’ll hear from us within 7 business days.

2. Role-Fit Questionnaire (async)
Purpose: capture signals your CV can’t (languages, tools, scenario judgement).
Format: short answers.
Accessibility: prefer a call? Tell us - we’ll swap for a short chat.

3. People Team Screening Interview - Mutual fit & context • 45 min
With People. Covers role scope, salary, location, and timeline.

4. Hiring Manager Interview - Deep dive into your work • 45 min
With Alex Andrés Knight. Structured around outcomes, decisions, and collaboration.
Includes a roleplay focused on: strategy, objection handling, booking meetings

5. Team Chat - Meet the Head of International Expansion + Q&A • 45 min
With Max Feider.

Optional: References (2–3 people who’ve seen your recent work) - async.

AI & Hiring Tools Transparency

We use a few tools to reduce bias and improve documentation, not to make hiring decisions.

• Teamtailor anonymisation: profiles are reviewed without relying on names/personal identifiers.

• Meeting recorder (e.g., Talka.ai ): may be used to capture interviews so we can focus on the conversation.

• ChatGPT: may be used to turn interview notes/transcripts into clear, structured summaries.

Important: every application is reviewed by a human, and no decision or rejection is made by AI. If recording is used, we’ll be transparent and (where required) ask for consent.

⏱️ Speed & Communication

• Decision: within 4 weeks of your application.

• Updates: weekly if the process runs longer.

• Scheduling: interviews between 10:00–16:00 CET (flexible across Europe).

Feedback: from the Case stage onwards, you’ll always receive written or verbal feedback - what went well, and what to strengthen next time.