Performance Marketing Manager (m/f/d) - Berlin

Your tasks

 

• Project Management & Client Ownership: You independently manage performance marketing projects for our hotel clients and serve as the primary point of contact for both strategic and operational topics.
• Campaign Strategy & Execution: You develop cross-channel paid media strategies for renowned hotels in the 3* to 5*S segment—data-driven, creative, and audience-focused.
• Operational Campaign Management: You plan, manage, and optimize performance marketing campaigns across platforms such as Meta, Instagram, LinkedIn, TikTok, Google Ads, and Microsoft Ads.
• Budget Management & Performance Optimization: You efficiently manage campaign budgets, analyze relevant KPIs, and derive actionable optimization measures to increase performance, lead generation, and bookings.
• Analysis, Tracking & Reporting: You work with tools such as Google Analytics, Google Tag Manager, and Meta Business Manager, translating performance data into clear and actionable insights for clients and internal teams.
• Testing & Continuous Improvement: You conduct A/B tests for ads, audiences, creatives, and landing pages, continuously refining campaigns to maximize results.
• AI Expertise & Data-Driven Optimization: You have a strong understanding of AI applications in performance marketing and leverage relevant tools to improve campaign planning, analysis, and optimization—from generating creative and keyword ideas to automating repetitive tasks.
• Teamwork & Stakeholder Communication: You collaborate closely with internal teams, external partners, and hotel clients to ensure seamless project execution and successful outcomes.
• Innovation & Service Development: You actively contribute new ideas and help shape the further development of our performance marketing services, processes, and products.

Your profile

 

• Education: You hold at least a Bachelor's degree or a vocational qualification in Business Administration, Media, Marketing, or a related field. Alternatively, you bring relevant experience from the hotel or tourism industry (e.g., through vocational training or a dual-study program).
• Professional Experience: You have at least two years of experience in performance marketing, ideally with a focus on Search Engine Advertising (SEA) and Paid Social campaigns.
• Paid Media Expertise: You possess solid hands-on experience with Google Ads and/or Meta Ads and have a strong understanding of data-driven marketing principles.
• Tracking & Analytics Skills: You are experienced in working with tools such as Google Analytics 4, Google Tag Manager, and Looker Studio.
• Analytical Mindset: You work in a structured and independent manner and maintain a clear overview even when managing complex campaigns and multiple priorities.
• AI Enthusiasm: You are passionate about AI tools and emerging technologies and actively integrate them into your daily work to improve efficiency and results.
• Strong Communication Skills: You enjoy collaborating and communicating with both internal teams and external clients, and you are confident communicating in both German and English.
• Hands-On Mentality: You are a proactive team player with a high level of initiative, ownership, and a solution-oriented approach to work.

Your contact person

Lena Bollwein, Talent Acquisition Manager

About us

This awaits you with us:

• Locations in the heart of Munich, Berlin, Lisbon & Innsbruck
• An incredibly warm and welcoming working atmosphere as well as an international and highly professional team that is looking forward to meeting you
• The opportunity to work with various AI tools and develop new ideas and solutions together with us
• A clear home office arrangement (tailored to the role)
• Flexible working hours with core working hours from 10:00 - 16:00 and plenty of scope for independent & autonomous work
• Your own training budget and internal development opportunities
• A Travel Industry Card with numerous hotel and other travel benefits
• A subsidy of €46,55 for the Germany ticket OR a subsidy for the EGYM Wellpass company fitness programme
• Direct access to a platform with mental health offers to sustainably increase well-being and resilience
• Exciting team events and joint "night flights"In addition, a structured and personalized onboarding process, regular feedback meetings

We value diversity and therefore welcome all applications - regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age and sexual orientation and identity.

For your application, we only need your informative CV and, if applicable, references. A cover letter is not required.