UGC Engineer | Viral Marketing

You've probably never heard of us, but you've definitely seen our content.

You've also probably never heard of a UGC Engineer but it is one of the most interesting jobs in marketing.

Vyral Labs is a performance-driven marketing agency that specializes in creating scroll-stopping content for brands. We combine deep platform expertise with data-driven creative strategies to help our clients dominate social media. Our team lives and breathes viral content—we don't just follow trends, we set them.

We're looking for a UGC Engineer to lead our creator network and drive viral content strategy. You'll manage a talented team of content creators while researching and developing hooks that stop the scroll. This is a fully remote position for someone who understands what makes content go viral—and can teach others to do the same.

We're a high-growth tech-enabled agency we're looking for only the best minds in social media and who want to change form the way consumers behave.

Tasks

- Lead and manage a team of UGC creators, running regular check-ins and providing creative direction

- Research and develop viral hooks—study what's working across platforms and translate insights into actionable frameworks

- Analyze content performance across TikTok, Instagram Reels, YouTube Shorts, and other platforms

- Recruit, onboard, and develop new creator talent for our network

- Create content briefs and creative guidelines that translate client goals into viral-ready concepts

- Build and maintain a library of high-performing hooks, trends, and content formats

- Collaborate with clients and internal teams to align content strategy with campaign objectives

Requirements

- Deep understanding of what makes content go viral—you can break down why a video works

- Experience managing or coordinating creators, freelancers, or creative teams

- Strong analytical skills—comfortable digging into metrics to understand what's working

- Fluent in social platforms: TikTok, Instagram, YouTube, and emerging channels

- Excellent communication skills—can give clear, constructive feedback to creators

- Self-driven with a bias toward action; you don't wait to be told what to do

Bonus points:

- Personal track record of viral content (show us your best-performing videos)

- Experience working with brands or in an agency environment

- Background in UGC production or content creation yourself

Benefits

- Competitive salary

- Fully remote - work from anywhere

- Flexible schedule with async-first communication

- Direct impact on high-profile client campaigns

- Growth opportunities as we scale

Send us your CV along with links to content you've created or managed. Tell us about a piece of content that went viral and why you think it worked. We're looking for people who live and breathe this stuff—show us what you've got.

Vyral Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.