(Senior) Creative Strategist - Performance & Direct Response (m/w/d)

In Kürze ...

We’re looking for a Creative Strategist to help scale the performance creative engine behind one of the fastest-growing DTC pet brands in DACH.

Performance creative is one of the biggest drivers of our growth. In this role, you’ll work closely with performance marketing, content, and production to develop high-performing paid social and advertorial creative.

You’ll help turn insights into concepts, concepts into ads, and ads into scalable learnings across the funnel.

Deine Aufgaben

• Own the creative strategy — where we’re going, what angles to test, what stories and mechanisms to bet on next

• Run the testing and content roadmap so production never stalls — we always know what’s shooting next and why

• Build scalable creative workflows that keep output fast, structured, and insight-led without sacrificing quality

• Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll

• Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners

• Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts

• Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round

• Shape the funnel — landing pages, messaging, and our creative library — together with the team

• Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement

Dein Profil

• 2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce

• You’ve worked on paid social ads and understand what makes creative perform

• You think in funnels: Hook · Mechanism · Offer · Story

• Strong creative instincts combined with structured thinking

• You can write briefs that are clear, practical, and performance-oriented

• Comfortable reading creative performance metrics and extracting insights

• AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation

• Fluent English. German is a strong plus, but strong DACH market understanding also matters

Deine Chancen

We move fast, test constantly, and learn through execution. You’ll work closely with a highly collaborative team where ideas matter more than titles.

This is a role for someone who wants to sharpen their creative strategy skills, take ownership quickly, and grow alongside a scaling DTC brand.

What we offer

• Ownership from day one

• High creative output and fast feedback loops

• Collaborative and low-hierarchy culture

• Flexible office model with regular in-person collaboration

• 40% discount on all Pets Deli orders

• €50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)

• Dog-friendly office ????

Über uns

Gemeinsam mit Tierärzt*innen und auf Basis neuester Ernährungswissenschaften entwickeln wir Produkte, die auf die individuellen Ernährungsbedürfnisse von Hunden und Katzen abgestimmt sind. Dabei kommen ausschließlich frische Zutaten, viel echtes Fleisch, vitaminreiches Obst & Gemüse sowie wertvolle Öle und Mineralien in die Dose bzw. den Beutel. Das Sortiment reicht von Nass- und Trockenfutter über BARF-Frische-Menüs bis hin zu fleischlosen Alternativen und einer Vielzahl gesunder Snacks.

Menschen mit unterschiedlichen Hintergründen, Perspektiven und Lebenserfahrungen – z. B. mit Migrationsgeschichte, internationalen Erfahrungen oder im Hinblick auf Geschlechtsidentität, Kultur oder Lebensstil – sind ausdrücklich willkommen.

Bei uns ist Feedback wie im Rudel: offen, ehrlich und sofort. Klare Ziele und eine starke Performance Culture treiben uns an. Wir fordern und fördern uns gegenseitig – immer mit dem Anspruch, gemeinsam besser zu werden und als Team erfolgreich zu sein.

Lust, mit uns gemeinsam die Welt für Haustierliebhaber*innen besser zu machen? Dann freuen wir uns auf deine Bewerbung!