Senior Performance Marketing Manager (f/m/d)

Who we are:

neuefische GmbH, with our brands neuefische and Spiced Academy , has been Germany’s leading tech bootcamp provider for over ten years. Our programs create opportunities for people to launch fulfilling careers while driving the digital skills transformation across Germany.

To date, over 7,000 participants have trained with us, and around 70% start working in tech immediately after the bootcamp. With 40% female participation , our courses not only build skilled professionals but also foster greater diversity in the tech industry. Many programs conclude with certifications from renowned partners such as IHK, Amazon, and CompTIA .

Our vision: To transform lives by equipping people with the skills, confidence, and support they need to succeed in tech—online and on campus, in both German and English.
Join Us as a Senior Performance Marketing Manager – Shape the Future of Tech Education!

Who we are looking for:

The Senior Performance Marketing Manager will manage our Google Ads and Meta campaigns, while supported by the current team members. The role is responsible for ensuring an efficient and effective spend across campaigns and accounts, improving our tracking methods and elevating the other team member expertise. Additional focus of this position will be expanding our Linkedin and Reddit campaigns.

The Senior Performance Marketing Manager reports directly to the Head of Marketing and Analytics and works closely with the other marketing team members and other internal stakeholders.

Key Responsibilities:

Campaign Orchestration & Scaling

• Google & Meta Management: Take the ownership of the strategy, setup, and optimization for Google Ads (Search, PMax, Display) and Meta Ads (Facebook/Instagram).

• Budget & Spend Efficiency: Ensure every euro is spent effectively by monitoring pacing, adjusting bids, and managing cross-channel budget allocation to hit CAC/CPL targets.

• Channel Expansion: Unlock LinkedIn and Reddit as scalable growth drivers by developing platform-specific media strategies.

• Targeting: Make sure to target the right audience via the right channel in most effective way

Technical Infrastructure & Analytics

• Advanced Tracking: Improve and maintain the tracking setup (e.g., Server-Side API, GA4, GTM) to ensure data accuracy in a privacy-first world.

• Reports: Own the development and maintenance of automated real-time dashboards (e.g. via Looker Studio)

• Data-Driven Attribution: Move beyond simple metrics to analyze how different channels interact, ensuring a holistic view of the customer journey.

• A/B Testing Frameworks: Implement a rigorous testing roadmap for landing pages, ad copy, and creative assets to constantly find "winners."

Team Work

• Mentorship: Actively "elevate" the expertise of current team members through regular 1-on-1s, knowledge sharing, and technical workshops.

• Team collaboration: provide data-driven feedback to creative briefs to ensure high-performing assets.

• Process Optimization: Develop and implement standardized workflows, reporting templates, and "best practice" playbooks for the department.

• Stakeholder Communication: Translate complex campaign data into actionable business insights for management, justifying spend and highlighting growth opportunities.

This job description outlines the general nature and key features of the role. Additional tasks and responsibilities may be assigned as necessary to meet organizational and operational requirements.

Required Skills And Qualifications

• At least 5 years of experience in Google Ads AND Meta Ads (Facebook/Instagram)

• You have independently planned, set up, tested, and scaled campaigns

• You think in terms of funnels, budgets, and target audiences , not just CTRs and clicks

• You work in a data-driven, structured manner with a strategic mindset

• Knowledge of GTM and the Server-Side API (CAPI) for Meta and Enhanced Conversions for Google

• Solid understanding of the Weiterbildung landscape in Germany

• Ability to speak and write in English fluently. Good level of German is a plus

Plus: experience launching campaigns on LinkedIn and Reddit

Personal attributes

• Ability to manage multiple tasks and priorities in a structured and reliable manner

• High level of responsibility and attention to detail

• Proactive, solution-oriented, and adaptable

• Strong interpersonal skills and professional demeanor

What we offer 🌱

🌴 30 days holiday

📍 Campus in Berlin

👩‍🎓 An opportunity to join one of the fastest-growing companies in Tech-Education

🪴 A platform to grow as a part of a team of dedicated professionals

🎉 International, passionate (and fun) working environment

🐶 Pet-friendly environment

🏠 Hybrid work policy

* Even if you feel like ticking only 60% of the requirements, we would still like to review your application. At neuefische, we attach great importance to equal opportunities and respectful cooperation. All applicants should be valued equally - regardless of gender and gender identity, nationality, ethnic origin, religion or belief, disability, age, sexual orientation and identity. We value diversity and we are committed to integration and diversity.