Content Manager - Retail

About SumUp

We believe in the everyday hero — those who have the courage to follow their passion and the determination to realise their dreams.

Small business owners are at the heart of everything we do. That's why we're creating powerful, easy-to-use financial solutions to help them run their businesses with confidence. With a founder's mentality and a 'team-first' attitude, our diverse teams across Europe, South America, and the United States work together to ensure that small business owners can thrive doing what they love.

Team Description

You'll be part of SumUp's Marketing Development team , focusing on driving growth through our Retail and Partnerships acquisition channels. This team leads marketing initiatives that drive merchant acquisition and partner engagement through new product launches and innovative campaigns with clear, high-quality, and compelling content across all assets, including retail packaging and POSM, co-branded campaigns, and digital channels.

In this role, you'll help shape how SumUp shows up in stores and with partners — from the way we tell our product stories on shelves and Amazon, to how we collaborate with industry partners. Reporting to our Marketing Development Lead , you'll work cross-functionally with Product Marketing, Trade Marketing, Business Development, Design and Brand to create content that effectively connects our brand to merchants, retailers, and partners at every touchpoint. This role begins with a two-year fixed-term contract, with potential for extension based on future business needs.

📍 Explore our Berlin location

What You'll Do

• Own the content planning and execution for SumUp's Retail & Partnerships channels — across packaging, in-store materials, Amazon listings, partner pages, and co-branded campaigns

• Develop and maintain messaging frameworks and narratives tailored to retail merchants, verticals, and partner audiences

• Create retail packaging and in-store content that communicates product value clearly and drives merchant conversion

• Produce partner and co-branded content , including landing pages, onboarding materials, integration content, and promotional assets

• Manage Amazon channel content , crafting optimized listings, A+ content, and FAQs aligned with SEO and conversion best practices

• Support event-related communications , from booth messaging and flyers to follow-up campaigns

• Partner with Localization teams to ensure retail and partnership content is accurately adapted and consistent across markets

• Collaborate with cross-functional stakeholders (Marketing, Design, Product) to ensure alignment across all content initiatives and touchpoints

You'll Be Great for This Role If

• You have 3–6 years of experience in retail content, B2B content, content strategy, or partner marketing — ideally in FMCG, consumer electronics, or e-commerce
• You're skilled at writing clear, engaging copy for both retail and digital channels, balancing creativity with commercial impact

• You have experience with marketplace environments (Amazon strongly preferred) and know how to optimize listings for visibility and conversion

• You excel at navigating co-branding and partnership requirements , aligning multiple stakeholders and maintaining brand integrity

• You're organized, detail-oriented, and proactive , with the ability to manage several content projects simultaneously

• You're data-informed and eager to use performance insights to improve content effectiveness

• You have native-level English fluency and strong cross-functional collaboration skills

Why You Should Join SumUp

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup

🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced

🚀 Enrolment onto our Virtual Stock Option Programme: you will own a stake in SumUp's future success

📚 A dedicated annual L&D budget of €2000 for attending conferences and/or advancing your career through further education

💶 A corporate pension scheme where we match up to 20% of your contributions

🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days

💪 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches

🌴 Break4me: 1-month sabbatical after 3 years of service

🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

At SumUp, we're on a mission to empower small businesses around the world with simple, affordable tools to help them start, run, and grow. More than 4 million merchants across 36 markets trust us as their financial partner — and we're just getting started.

We're a global team of 3,000+ people from over 90 nationalities, united by curiosity, collaboration, and care. Our core values and culture shape everything we do, fostering inclusion, learning, and belonging.

SumUp is proud to be an Equal Employment Opportunity employer, committed to building a safe, respectful, and diverse workplace where everyone can thrive.

👉 Explore more about our culture on our careers site , or follow us on LinkedIn and Instagram .

SumUp is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. SumUp does not make hiring or employment decisions on the basis of race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy. SumUp also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.

SumUp will not accept unsolicited resumes from any source other than directly from a candidate.

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.