Segment Marketing Manager, Germany

About Shine

Shine exists to help freelancers and small business owners reclaim the joy of working for themselves.
Running a business shouldn't mean drowning in financial admin – it should be inspiring and rewarding. Our app brings banking, invoicing, accounting and admin together in one place, so entrepreneurs can focus on what matters most: growing their business and enjoying the freedom of working for themselves.

We're a multicultural team of over 400 people across France, Germany, Denmark and the Netherlands. By bringing together leading European fintechs like Shine, Kontist and Tellow, we've built a single, intuitive platform designed for simplicity, speed and accuracy ,backed by local, award, winning support.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine should feel simple, transparent and genuinely supportive.
If this sounds like somewhere you want to grow, we'd love to hear from you

The Revenue Marketing team at Shine

The Revenue Marketing Germany team sits at the heart of our growth engine directly responsible for driving performance across the Micro Business, Small Business and Accounting (CPA) segments. We work shoulder-to-shoulder with Sales, Product, Growth and Partnerships, keeping segment focus sharp, go-to-market execution tight, and revenue impact measurable.

This is a high-expectation, fast-moving environment and you'd be joining at a significant moment. The role is a maternity cover, and the mission is clear: bring stability, structure and momentum at a time when it matters most.

Your role as a Segment Marketing Manager, Germany

We are looking for a driven and creative Segment Marketing Manager to lead our marketing efforts in the German market. In this role, you will be responsible for developing and executing targeted marketing strategies for specific customer segments, driving brand awareness, lead generation, and customer retention across Germany.

Job located in Berlin, Germany with the possibility of two remote working days per week.

What You'll Be Doing:

• Develop segment-specific marketing strategies tailored to the needs, behaviours, and pain points of defined customer groups in the German market (e.g., SMEs, freelancers, mid-market companies)

• Plan multichannel campaigns (email, social media, paid ads, events, content) aligned with segment priorities and business goals

• Collaborate cross-functionally with Campaign Managers, Product, and Customer Success teams to ensure consistent messaging and a seamless customer journey

• Conduct market research and competitive analysis to identify trends, opportunities, and customer insights specific to the Germany

• Define and track KPIs (e.g., MQLs, conversion rates, CAC, retention metrics) across the revenue journey of the segments

• Work closely with local partners, agencies, and media to amplify reach within the target segments

• Support product launches and go-to-market strategies for the German market

What You Bring

Professional Experience

• 5+ years of experience in B2B marketing, preferably in SaaS, FinTech, or accounting/ERP software

• Proven track record in segment or product marketing, ideally in the German market

• Experience with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo)

Skills & Competencies

• Strong analytical mindset with the ability to translate data into actionable insights

• Excellent project management skills and ability to manage multiple campaigns simultaneously

• Hands-on experience with paid media, SEO/SEA, and content marketing

• Deep understanding of the German business landscape and buyer behaviour

• Strong storytelling and copywriting skills

• Fluency in both German (C2 or native level) and English is essential for this role.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, colour, racial or ethnic origin, religion, disability, etc. as per applicable law.

Our recruitment process

1️⃣ Initial call (30 min) with a Recruiting Partner

2️⃣ Interview with hiring manager (45-60 min)

3️⃣ Case study interview + personality and logic assessment feedback