Content & Copywriter - FR

Content & Copywriter - FR

Location: Berlin

Department: Marketing

Position type: Full time - Hybrid

The role

We’re looking for a creative, experienced marketing copywriter who can develop compelling, persuasive copy that builds on our brand strategy and inspires action. You will report directly to the Head of Content Marketing EU and work cross-functionally with our international marketing, product, customer experience, and operations teams to grow our French market, and develop engaging copy for a variety of marketing and communications materials that range from content articles to ad campaigns and more. Experience with photography or videography is beneficial, but not required. 

If you’re a versatile storyteller with a passion for making photo and video gear more accessible and affordable, and helping to visualize a more sustainable future, then we’d love to hear from you.

What you will be doing

• Develop and own the MPB brand voice and commercial messaging for our French-speaking audiences, while adhering to global brand strategy and guidelines

• Produce copy that is clear, informative, and engaging for our platform and diverse marketing materials, including videos, display ads, emails, social content, blogs, product pages, press releases, and more

• Support with translations and localisations from English to French

• Synthesise technical information and key messages into compelling copy for photography and videography audiences with diverse experience, backgrounds and interests

• Conduct research and interviews and fact-check, as necessary

• Project manage as necessary, stewarding copy from the concept to final delivery
  

What we are looking for

• Native French speaker

• Relevant copywriting or content writing experience with demonstrated experience writing for the French market.

• A portfolio of work that demonstrates experience in creative storytelling and covers a variety of social/digital media and campaigns

• Excellent writing, editing and proofreading skills with a keen eye for detail

• Copywriting skills across a variety of writing genres

• Experience with AI tooling for research, translation and localisation

• Experience with SEO research and writing for content marketing

• Polished communication and presentation skills, and the ability to work both independently and as part of a team

• Demonstrated ability to work on multiple projects at once

• Fluency in English, some knowledge of our other languages (DE, IT, NL, PT, ES) a plus

Our Values; applied

Better, Connected: Create inclusive, locally resonant content that reflects global perspectives and connects Italian-speaking audiences to the wider MPB community

Empowering and Empowered:  Take ownership of the MPB voice in Italian empowering audiences with clear and compelling content while embracing responsibility for brand messaging

Insight-driven:  Leverage research, SEO insights, and audience data to inform content strategies and optimise marketing effectiveness

Agents of Change:  Craft copy that drives innovation and supports the Italian market

Focussed on Excellence:  Maintain high standards in writing and editing, ensuring all content is accurate, engaging, and aligned with brand guidelines

Passionately Ambitious:  Use creativity and passion for storytelling to elevate MPB’s mission, championing accessibility and sustainability in the visual storytelling world and grow our business internationally.

About MPB

We are MPB, the largest global platform for used photography and videography equipment. Our platform transforms the way that people buy, sell and trade in photo and video kit. MPB is a destination for everyone, whether you’ve just discovered your passion for visual storytelling or you’re already a pro.

We recognise the benefit of inclusive practices to better build a diverse community here at MPB. Our commitment to ensuring inclusion fuels and connects us as one with the diverse community of visual storytellers that we serve.

MPB customers come from all walks of life, and so do we. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant because of family makeup, race, sexuality, religion, gender identity, disability or age. At MPB, every employee has the opportunity to make an impact and grow.

Benefits

We support our staff and their careers in every way we can and we offer the following benefits:

• You’ll get 20 days of statutory holiday, plus 8 additional days from us—with the option to buy up to 5 more each year + 2 days of volunteering leave + 1 day a year to focus on your well-being

• Urban Sports Membership discount

• Retirement & pension plans

• BVG ticket discount (50%)

• MPB Employee discount and uplifts

• Employee Assistance Programme (EAP)

• Learning Management System (the "MPB Learning Lab")- You'll have access to thousands of free courses to up-skill in any areas you'd like, personal or professional

• Enhanced paid parental leave

• Summer and winter employee events

• Financial assistance scheme

• Milestone Gifts - €150 Amazon voucher to celebrate the arrival of your new baby; €150 Amazon voucher for you and your partner when you tie the knot or enter into a civil partnership

• Dog friendly office