Marketing Officer

Your Responsibilities

The Marketing Officer – Germany will be based in Berlin and support marketing activities across BSBI’s Berlin and Hamburg campuses. The role reports directly to the Head of Marketing – Germany.

This is an entry-level role for a creative, highly organized, and detail-oriented marketing professional who can combine strong execution skills with local market understanding and an international outlook.

You will work closely with marketing teams in Germany, the UK, India, and other global locations to support integrated campaigns. You will also be hands-on with content creation, performance marketing tasks, campus events, student engagement, supplier coordination, and day-to-day operational support.

We’re looking for someone who:

• Is highly organized, detail-oriented, and comfortable managing multiple tasks at the same time.

• Combines creativity with strong execution and follow-through.

• Ideally has first-hand experience of international education as a student or graduate.

• Is proactive, collaborative, and confident working with colleagues across different teams and locations.

Your Tasks

• Support marketing activities across the Berlin and Hamburg campuses, ensuring alignment with BSBI’s wider campaign strategy.

• Adapt global campaigns for audiences interested in studying in Germany.

• Produce engaging content for social media, blogs, email campaigns, landing pages, video, and other marketing channels.

• Support performance marketing tasks, including ad creation, campaign briefing, landing page coordination, and basic performance tracking.

• Support video production workflows, including time coding, content coordination, and working with internal or external editors.

• Coordinate with external providers for printed materials, events, merchandise, photography, videography, and other marketing needs.

• Support Germany-related marketing finance processes, including raising and tracking purchase orders, managing invoices, and submitting payment requests.

• Maintain a content asset library for global and local marketing use.

• Represent marketing on the ground at open days, recruitment fairs, student activities, filming sessions, and campus events.

• Work with recruitment and admissions teams to ensure marketing activities support qualified lead generation and enrollment goals.

• Coordinate the production, translation, localization, approval, and distribution of marketing materials.

• Support campaign rollouts across digital, print, events, student engagement, and partner-facing channels.

• Maintain BSBI brand guidelines across all Germany-related materials.

• Collaborate with design, PR, SEO, social media, admissions, recruitment, academics, and student services teams to integrate Berlin and Hamburg campus activities into wider campaigns.

• Monitor basic analytics for social media, email, events, and campaign activity, and share performance updates with marketing leadership and central teams.

• Suggest creative approaches to content, events, and digital engagement based on audience feedback, student behavior, and market trends.

• Stay informed about competitor activity, higher education developments, and relevant market trends in Germany.

Your profile

Qualifications / Education

• Degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

• 2+ years of work experience in a marketing executive, coordinator, or similar operational role.

Knowledge / Skills

• Fluent English; German is considered a plus.

• Strong copywriting and editing skills in English; German copywriting skills are a plus.

• Familiarity with social media management, email marketing, content creation, and digital campaigns.

• Understanding of performance marketing workflows, including ad creation, landing pages, campaign briefs, and basic reporting.

• Comfortable with basic video and photo editing tools, or confident coordinating with external providers.

• Strong organizational skills and the ability to manage activities across two campus locations.

• Comfortable handling operational and administrative marketing tasks, including supplier coordination, POs, invoices, and payment tracking.

• Adaptable, collaborative, proactive, and comfortable working in an international environment.

Why us?

• An international environment with a multicultural audience and meaningful social impact.

• Support in achieving your professional goals and development.

• Opportunities for career growth alongside BSBI, including future leadership roles.

• Extensive training to equip you with the knowledge and skills needed to excel.

• Work in a young, dynamic, and positive culture that fosters collaboration.

• Performance-based commissions to incentivize success.

• The opportunity to support BSBI’s continued growth across Berlin, Hamburg, and international markets.

About us

BSBI is part of GUS Germany GmbH (GGG), a dynamic network of higher education institutions with more than 18,000 students at locations in Germany, Europe and beyond.
We prepare students for impactful global careers, providing accessible and quality education to cultivate future industry leaders. With a focus on enterprise, leadership, and success, our programmes empower students with an entrepreneurial mindset to lead and succeed, fostering an inclusive, innovative, and supportive learning environment. Our mission is to shape the future by nurturing exceptional talent and driving positive change in the competitive international business world.
Explore for more information about us!