Performance Marketing Manager - Paid Social

About The Role

We are looking for a Performance Marketing Manager – Paid Social to join our marketing team. This is a mid-level role suited for someone with 4–5 years of hands-on experience managing paid social campaigns, preferably within an e-commerce or digitally native business .

You will be responsible for developing, implementing, and optimizing paid social strategies across key platforms such as Meta and TikTok . The ideal candidate combines strong analytical thinking with a creative performance mindset and is comfortable using data to make decisions around budget allocation, creative testing, and campaign performance.

How You Make an Impact

• Develop and execute paid social strategies across Meta, TikTok, and other relevant paid social channels .

• Manage campaign setup, optimization, reporting, and performance analysis across the full funnel.

• Plan and run structured creative asset A/B tests , including testing messaging, formats, hooks, audiences, and landing pages.

• Work closely with creative, brand, and content teams to translate performance insights into stronger ad concepts and creative briefs.

• Analyze campaign performance and identify opportunities to improve ROAS, CPA, conversion rate, and customer acquisition efficiency.

• Support budget planning and allocation across channels, campaigns, markets, and funnel stages.

• Apply an understanding of attribution modelling to evaluate performance beyond platform-reported results.

• Use tools such as Google Analytics , platform dashboards, Excel, and Google Sheets to monitor and report on performance.

• Prepare clear performance reports and communicate insights, learnings, and recommendations to stakeholders.

• Stay up to date with paid social trends, platform updates, creative best practices, and e-commerce growth tactics.

What you bring

• 4–5 years of experience in performance marketing, with a clear focus on paid social.

• Experience from an e-commerce , retail, marketplace, or digital-first business is highly preferred.

• Familiarity with creative performance frameworks for paid social.

• Strong analytical mindset and confidence working with campaign data, KPIs, and performance reports.

• Experience working with product feeds, catalog campaigns, or dynamic ads.

• Structured, proactive, and comfortable managing several campaigns, tests, and priorities at the same time.

• Strong collaboration skills, especially when working with creative, brand, analytics, and commercial teams.

• Fluent in English, with the ability to communicate performance insights clearly and simply.

What we offer

• A diverse and international organization committed to creating and maintaining an inspiring workplace where everyone loves to go to work.

• A dynamic, international organisation with high ambitions and short decision paths

• A collaborative and value-driven culture with genuine respect for people and ideas

• A solid benefits package, including wellness allowance

Start date
As soon as possible / per agreement.

We are reviewing candidates continuously, so please submit your application as soon as possible.

About Rugvista

Rugvista is one of Europe’s leading online rug retailers, offering a seamless digital shopping experience across +20 markets. For more than 20 years, we have built our own brand by combining design, quality and value, from accessible products to high-end handmade rugs.

We are a team of around 100 people, headquartered in Malmö with an additional office in Berlin. Listed on Nasdaq First North Premier Growth Market (RUG), our vision is to become the go-to brand for rugs in Europe.