Comercial Director Germany

Working in the Business Development team, this role will be responsible for defining and executing the CVL Cosmetics South Middle Europe SL commercial strategy for the Commercial Director (Germany) . The position plays a critical leadership role, driving sales performance, developing the luxury distribution network, and ensuring sustainable business growth across our brands (Valmont, l'Elixir des Glaciers & Storie Veneziane).

This role will work cross-functionally, aligning commercial objectives with marketing, training, and retail execution to deliver outstanding customer experiences and maximize brand performance in the market. The Commercial Director will lead the German commercial team, oversee key partnerships, and ensure strong KPI-driven decision-making.

Given the strategic and transversal scope of this position, the successful candidate must demonstrate strong leadership, entrepreneurial mindset, and the ability to drive results in a competitive luxury environment. This role reports to the General Manager Europe.

Main Tasks & Duties

• Define and execute the commercial strategy for the German market, ensuring alignment with company objectives

• Monitor overall sales performance and ensure achievement of global targets and objectives by product category

• Establish, track and optimize KPIs, defining action plans to drive growth and improve business performance within the luxury network

• Lead business development initiatives, identifying and securing new B2B opportunities and strategic partnerships

• Develop and maintain strong relationships with key clients, ensuring long-term collaboration and business growth

• Lead, coach and develop the commercial team (Area Managers, Trainers, Trade Marketing), ensuring high performance and engagement

• Ensure excellence at POS level by driving customer experience, sales standards and execution quality

• Collaborate closely with cross-functional teams to implement brand strategies, projects and launches effectively

• Analyse business data, identify risks and opportunities, and provide strategic recommendations to senior management

• Ensure achievement of budgeted revenues and profitability targets

Qualifications

• Minimum 8–10 years of experience in commercial leadership roles, ideally within luxury or selective cosmetics industry

• Proven track record in B2B sales, business development and team management

• Strong strategic thinking combined with hands-on execution capability

• Excellent analytical skills and strong experience managing business through KPI analysis

• Strong leadership and people management skills, with the ability to inspire and develop teams

• Excellent communication and negotiation skills

• Fluency in German and English is required

• Advanced Microsoft Office skills

• Entrepreneurial mindset, results-oriented and highly collaborative

• Passion for luxury retail and cosmetic