Senior Growth Marketing Manager at Werkia (Performance & Analytics) - hybrid (m/f/d)

Your mission

Multichannel Performance Marketing

• Plan, launch and optimize lead generation campaigns – across Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), TikTok Ads
• Define and track platform-specific KPIs – such as CPL, ROAS and conversion rates to ensure maximum efficiency

Analytics & Reporting

• Build and maintain dashboards – in Looker Studio or Power BI to visualize campaign and funnel performance
• Use SQL for deep-dive analysis – to extract, segment and evaluate campaign and user journey data
• Work with BI and data teams – to improve tracking logic and refine attribution models

Strategy & Budget Ownership

• Manage a performance marketing budget of up to €300K/month – with full responsibility for allocation and ROI
• Propose shifts in channel mix and test new acquisition strategies – based on performance data and business needs
• Ensure alignment with company goals – across both B2B and B2C initiatives

Growth & Testing

• Run A/B and multivariate tests – on landing pages, creatives, messaging, and audience targeting
• Identify and test new channels for growth – including programmatic and native advertising where relevant

Collaboration

• Coordinate with design, dev and copy teams – to ensure aligned messaging and conversion-focused creatives
• Work closely with sales and recruiting teams – to optimize lead quality and downstream conversion
• Manage external agencies – and hold partners accountable for delivery and performance

Your profile

• 3+ years of experience in performance marketing – across platforms like Google Ads, Meta, TikTok and ideally LinkedIn
• Strong command of analytics tools and SQL (Mandatory) – with experience in building BI dashboards (Looker Studio or Power BI)
• Proven experience managing large-scale budgets and high-volume funnels
• Deep understanding of attribution, tracking flows and conversion optimization
• Excellent communication in English – German B1 mandatory.
• Structured, analytical and proactive – with a strong sense of ownership and drive to improve

Why us?

• High-impact work with purpose – shape how healthcare professionals and employers connect
• Performance ownership at scale – with modern tools, full budget control and decision-making power
• Hybrid flexibility – remote-friendly setup with access to a central Berlin office
• Learning budget and 27 vacation days – plus snacks, drinks, and a pet-friendly workspace
• A fast-growing, mission-driven team – with flat hierarchies and full transparency