Marketing & Growth Manager (m/f/d) - Maternity Cover

Your mission

Marketing & Growth Manager (m/f/d)

Hybrid / Berlin based / Maternity Cover

About the Role

We are looking for a hands-on Marketing & Growth Manager to join us on a maternity cover contract.

Design, execute, and continuously optimize a content and distribution system that turns attention into qualified inbound demand.

You will combine sharp positioning, standout content, AI-powered workflows, and rigorous performance tracking to drive measurable growth.

This role is not about maintaining a content calendar. It is about building a high-performance marketing engine that drives qualified inbound conversations with C-level leaders.

What You Will Own

1. Content That Converts

• Develop differentiated POVs and narratives for a C-level B2B audience

• Create high-quality LinkedIn content that cuts through and generates inbound interest

• Build compelling offers and lead magnets that convert attention into conversations

• Design a smart repurposing system across channels

This is not volume content. It is conversion-focused content.

2. Distribution & Amplification

• Build and optimize a LinkedIn distribution system, including leadership amplification

• Refine hooks, formats, CTAs, and engagement mechanics

• Partner with a freelance performance marketing manager on LinkedIn campaigns

• Ensure every campaign has a clear and optimized conversion path

3. Funnel & Conversion Optimization

• Improve website landing pages and CTA architecture (Webflow)

• Optimize lead capture flows and nurture sequences (HubSpot)

• Track and improve conversion from visitor → lead → booked call

• Build clear dashboards connecting marketing activity to pipeline

4. AI-Driven Workflow Design

You operate fluently with AI tools, especially Gemini and ChatGPT.

You use AI to:

• Accelerate research and positioning

• Increase content velocity without compromising quality

• Test and iterate messaging

• Analyze performance data

• Design smarter workflows and reduce manual effort

5. Data & Experimentation

• Define and run structured growth experiments

• Move beyond vanity metrics and focus on conversion impact

• Identify bottlenecks and optimize systematically

• Translate marketing performance into revenue contribution
  

6. Team & Collaboration

• You will report to the COO and be part of the Operations Team

• Create clarity around priorities, workflows, and quality standards

• Partner closely with events, new business, and account management

Equip sales with targeted, high-quality assets that support deal progression.

Your profile

• Think like a growth builder, not a campaign manager
• Are both strategic and hands-on — you build the playbook and execute it
• Know how to write for people who don’t have time for fluff (C-level)
• Are comfortable working in HubSpot, Webflow, and AI tools
• Turn insights into systems that scale
• Care about sustainability — and want your work to have real-world impact
• based in Berlin and fluent in english

You care about outcomes. You build systems. You move fast.

Why us?

If you want to help shape how sustainability leaders connect, learn, and act — while building a marketing engine that actually performs — cant' wait for your application

About us

The DO is a global organization dedicated to accelerating the transformation of leading businesses towards the new economy. We train leaders and talents in executive leadership, innova tion and sustainability programs. And we build global accelerators for planet-positive impact entrepreneurs together with our worldwide community.

We are home to:

Empowering people with our ‘learning by doing’ approach

Partnering with organizations on their purposeful transformation.