App CRM Manager (m/f/d)

About Redcare Pharmacy:

As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today .

Job Description

About the role:

As an  App CRM Manager (m/f/d) , you will play a key role in  shaping customer engagement and retention  for the Redcare  App across international markets . You will act as the  technical and strategic expert  for push notifications and in-app communication, enabling teams to run high-quality campaigns while stepping in  hands-on for complex or cross-market  use cases when needed. 

Working closely with  Product, Engineering and Marketing teams,  you will help build a scalable, reliable and data-driven mobile CRM setup and actively contribute to improving  app engagement and retention  across Redcare’s app ecosystem. 

About your tasks: 

• Design push notifications and in-app communication strategies  for the Redcare App, including product ownership of the app CRM tool (e.g. CleverTap / Leanplum) and its technical setup and roadmap 

• Enable and support marketing teams in planning and  executing in-app and push campaigns ; take hands-on ownership for complex, technical or cross-market use cases when needed 

• Act as the app CRM expert and  central interface  between Marketing, Product, Engineering, Data and external partners 

• Work closely with  Product and Tech on mobile CRM topics  such as event tracking, data structures, consent and opt-in logic, feature integrations, QA and SDK updates 

• Develop and test  app retention strategies and promotions  together with product and marketing teams 

• Define  standards, best practices, templates and documentation  to ensure consistent quality and efficient execution across markets 

• Own reporting and  KPI frameworks  (e.g. delivery, engagement, retention, conversion) and support teams with insights and optimization recommendations 

• Monitor market, technology and competitive trends in mobile CRM and app engagement and translate them into actionable improvements

Qualifications

About you:

• You have several years of hands-on  experience in app CRM , ideally in an e-commerce, digital or agency environment

• You have strong experience with  push and in-app platforms  such as CleverTap, Leanplum, Braze, Airship, Batch or similar tools 

• You have a strong technical understanding of  mobile apps , including event tracking, user properties, consent management, and data flows between app, backend, analytics and CRM systems 

• You are comfortable acting as a  technical advisor and sparring partner  for product managers, engineers and marketing stakeholders 

• You have solid  analytical skills  and are confident working with KPIs, dashboards, and reports (experience with SQL, GA4/Firebase, Fullstory or Looker is a plus) 

• You are  structured, proactive and a clear communicator  with good stakeholder management skills 

• You are fluent in English and have at least a B1 level in German

Additional Information

About your benefits:

In order to provide our employees with the best possible support for their individual needs, we offer a wide range of benefits:

•  Work from Home:  If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.

•  Redcare events:  We promote teambuilding through creative team events, and celebrate our successes together at regularly scheduled parties.

•  Kindergarten Grant:  We offer our employees who pay for childcare in kindergarten 100,00 € (total) per month.

•  Mental Health:  Get quick and professional help from psychologists of Likeminded if you feel overwhelmed in private or professional life. Anonymous and free of charge.

•  Personal Development:  We are all constantly learning. That's why we support and foster your career development through internal & external training and help you grow.

• Mobility:  Your commute matters to us. We provide our employees with a fully costed Deutschland Ticket which can be used at any time.

•  Sports & Health:  Your well-being is our top priority. Therefore, we offer you a range of opportunities to improve your health. Profit from a membership (M) package at Urban Sports Club, providing a variety of sports offers tailored to your interests.

At Redcare Pharmacy, we are committed to fostering an inclusive and diverse workplace. We welcome applications from all qualified individuals, regardless of race, gender, disability, or any other legally protected status.

Join us in our mission to ensure that "every human has their health." Apply now and become a part of our innovative team!