Senior Advertising Strategist (f/d/m)

Role Overview

Your mission is to design and orchestrate client-specific, high-impact storylines and deal narratives for our most important automotive OEM and finance partners, as well as leading agencies.

You will build in-depth, bespoke pitch and strategy decks that bring together all three Partnerships & Media pillars – Advertising, OEM Partnerships and Financial Services – into one coherent, compelling joint business plan per client.

We are looking for a highly skilled Senior Advertising Strategist (d/f/m) to join our Advertising Product Development team . In this role, you will craft client-specific strategic narratives and pitch decks for key OEMs and agencies. You will collaborate closely with Advertising Sales, OEM Partnerships, Financial Services, Product, and Data/Insights to align a unified value proposition and win multi-product, multi-year deals.

You will report to the Head of Product Development.

This is not a “template & scale” enablement role. It is a strategic, consulting-style position focused on:

• deeply understanding each partner,

• translating our platform and advertising capabilities into client-specific growth stories,

• helping our sales and partnership teams win big, multi-product, multi-year deals

• and owning narrative architecture (problem → tension → insight → solution → proof → next step)

Responsibilities:

1. Client & Market Insight

• Conduct deep-dive research on selected partners and their strategy

• Analyse client performance and behaviour on mobile.de : inventory, listings, media investments, funnel performance

  • competitor presence & differentiation on our platform

• Synthesize industry trends into insights that are relevant for each client.

2. Storyline & Narrative Development

• Develop tailor-made strategic narratives for key partners that answer:

  • “What is happening in the market & with your brand?”

  • “What is mobile.de’s unique role in your future growth?”

  • “What can we concretely build and run together in the next 1–3 years?”

• Translate complex data, product capabilities and platform mechanics into simple, emotionally compelling and visually clear stories.

• Build narratives that integrate all three PAM pillars (Advertising, OEM Partnerships, Financial Services) into one joint value proposition, instead of three separate pitches.

3. Deal & Proposal Design

• Co-design joint business plans and big deal proposals with Advertising, OEM Partnerships and Financial Services:

  • cross-product packages (branding, performance, commerce, data, core platform solutions, financial services integration)

  • multi-quarter or multi-year roadmaps

  • investment levels, phasing and potential upside scenarios

• Translate business plans into clear, structured decks that can be used by senior sales and leadership in C-level meetings at OEMs and captives.

• Proactively identify new monetisation and partnership ideas (e.g. new ad formats, data collaborations, financial services integrations) that strengthen our overall PAM story.

4. Cross-Functional Orchestration within PAM

• Align stakeholders across PAM on a unified storyline for strategic accounts

  • clarify what each function can bring to a specific client

  • define joint goals, roles & responsibilities and next steps for high-stakes pitches

5. Content Creation & Enablement

• Create high-quality executive decks for:

  • top-tier Advertising, OEM & captive pitch meetings

  • quarterly / annual joint business reviews

  • strategic initiative proposals (e.g. EV, used car, finance, agency model pilots)

• Coach sales and partnership teams in how to deliver the narrative, not just read the slides – including talk tracks, objection handling and framing (and join client conversations if needed).

Your Profile:

• 5+ years in creative strategy / strategic storytelling (consulting-style, bespoke narratives)

• Proven C-level deck ownership: JBP / big-deal pitch / QBR decks B2B ads/media/partnerships experience

• Strong data storytelling / data skills Expert PowerPoint / Google Slides Experience aligning cross-functional stakeholders

• Fluent English and German language

Nice to Have skills:

• Automotive OEM or advertising agency experience

• Advanced analytics / BI tooling (e.g., SQL + Looker/Tableau/Power BI) to support performance deep-dives and cleaner data visualisation decisions