Social Media Manager - Organic Social (m/f/d)

At FORMEL SKIN, we're at the forefront of revolutionizing dermatology and reshaping the landscape of healthcare. Our mission is to establish a global online dermatology clinic, making highly effective dermatological treatments easily accessible to all. We've made significant strides, garnering support from some of Europe's most prominent health and consumer investors.

To date, we've successfully provided over one million treatments to our patients. Our dynamic team is passionate, ambitious, and brings a wealth of experience from successful health and consumer tech ventures. Based in Berlin, a city known for its vibrancy, we're committed to expanding our reach and impact, offering you the opportunity to be part of our exciting journey.

As our Social Media Manager – Organic Social at FORMEL SKIN, you will be the creative driver especially behind our Instagram and TikTok presence. You are not only a strategist but also a creator – confident both in front of and behind the camera. You will produce, edit, and publish content that communicates the essence of our brand, builds a strong emotional connection with our community, integrates our founder Dr. Sarah in line with her brand role, and drives engagement across channels.

Tasks

• Channel Ownership: Fully own our organic Instagram and TikTok channels – from concept to execution, publishing, and performance tracking.
• Content Creation: Act as both creator and creative director – develop ideas, shoot, and edit content (photo and video), including appearing on camera yourself.
• Video Editing: Independently edit videos for Reels/TikTok, adding captions, effects, and engagement-boosting elements.
• Integration of Dr. Sarah: Plan and produce content with our founder Dr. Sarah, positioning her as a trusted medical authority in line with our brand guidelines – focusing on high-quality, informative content rather than influencer-style posts.
• Trend Spotting & Adaptation: Identify relevant social trends and creatively adapt them to fit our brand identity and tone of voice.
• Community Engagement: Build relationships with our audience by actively engaging with comments, messages, and community content – supported by our Customer Care Team.
• Performance Analysis: Monitor KPIs (reach, engagement, follower growth, video views, share of voice) and optimize content strategy based on data insights.

Requirements

• 2+ years of experience in social media content creation, with a focus on Instagram and TikTok for consumer brands.
• Strong skills in shooting and editing short-form video content for social platforms.
• Comfortable appearing on camera and representing the brand in a professional yet approachable way.
• Creative mindset with a deep understanding of current social media trends and formats.
• Hands-on mentality with the ability to work independently from idea to published post.
• Experience in integrating brand spokespeople or experts into social content is a plus.
• Strong communication skills in German and English.

Benefits

• Creative freedom & visibility: Shape FORMEL SKIN’s organic social media presence and bring your ideas directly to life.
• Impactful role: Your content will directly influence how thousands of potential customers perceive and engage with our brand.
• Benefits to perfectly fit you : every candidate is unique, and we're dedicated to supporting your specific needs and aspirations. To support this, we offer a diverse benefits package including 28 days vacation, a NAVIT or Urban Sports Club membership, employee discounts on our products, a personal development budget, flexible working hours & a remote work allowance (4 weeks per year).
• Building a great team together : At FORMEL SKIN, we believe that building a great team and fostering strong interpersonal relationships are fundamental to our success. If you're passionate about collaborating with like-minded individuals, you'll appreciate our approach, which includes regular company events, a team event budget, and bonuses for employee referrals.