CRM Transformation Lead (gn)

Your mission

The Bikeleasing Group is one of the leading companies in modern employer benefits and company bike leasing. With our brands, we shape modern working environments and continue to grow steadily. As CRM Transformation Lead (gn), you take on a central role at the intersection of Sales, Sales Operations, Marketing, Product, Tech, and our CRM platform. You are responsible for our journey towards a group-wide HubSpot system as the commercial platform for Bikeleasing, Probonio, and further group entities going forward – including a clean transition from the current Microsoft Dynamics world. If you're ready to build something from the ground up, take ownership, and make a real impact in a growing environment, you've come to the right place. Sounds good? We look forward to meeting you.

• You take end-to-end responsibility for the group-wide HubSpot migration project – from scope and timeline to budget and release cycles
• As the central interface, you bridge Sales, Marketing, Sales Operations, Product, Tech, Controlling, and BI – bringing requirements together and creating a shared language around leads, deals, and pipelines
• You manage our HubSpot agency from briefing and backlog prioritization through to quality assurance
• You own our HubSpot platform – including data quality, process consistency, and further development across all brands
• You ensure a clean interplay with the existing Dynamics world throughout the transition phase
• You harmonize leads, contacts, companies, deals, and pipelines across brands with clear governance – while simultaneously driving lead nurturing, deal-stage automations, and lifecycle campaigns along the entire funnel
• You build a KPI, funnel, and reporting framework at company, team, and individual level and drive marketing and sales automations across the entire funnel
• You are responsible for expanding the roadmap and rollout to further group entities, as well as building out training and adoption tracking across Sales and Marketing teams

Your profile

• You bring several years of experience in a senior role at the intersection of Sales/Marketing Operations and CRM – e.g. as CRM Manager, Revenue Operations Lead, or Head of Marketing/Sales Operations
• You have built, migrated, or significantly developed at least one HubSpot instance with multiple entities in a responsible role – ideally in a growing B2B organization
• You have a proven track record of leading complex, cross-functional projects – including managing external agencies or implementation partners
• Your communication and stakeholder management are excellent – You mediate between Marketing, Sales, Ops, and Tech and drive decisions to closure
• You understand data models and automation logic well enough to work at eye level with agency and tech teams
• You bring a deep understanding of B2B sales and marketing processes – from lead management and funnel logic to pipeline management and lifecycle campaigns – and can make sales performance visible and measurable through KPIs and data
• You bring leadership experience with functional or disciplinary responsibility, develop people, set clear goals, and lead through KPIs – all while working in a structured, decisive, hands-on way and building governance without getting lost in process for its own sake
• Fluent German and English (C1 each) complete Your profile

Why us?

• You are part of a fast-growing company where you can drive things forward and actively shape the future – together we create long-term career perspectives
• Back to the office? Not here! Instead, you can expect maximum flexibility – supported by our modern flexitime model and our workation policy
• We live real sparring: open communication, honest feedback, and collaboration at eye level
• Through Probonio, you receive a monthly €50 voucher of your choice – plus €60 on your birthday each year
• In addition to strong insurance conditions for your company pension, you also benefit from employer-funded savings contributions
• And of course, you can lease up to two bikes or e-bikes through us as your employer

We see diversity as an enrichment for our team. That's why we welcome all applications and would especially like to encourage people with disabilities or other challenges to apply.