Local Marketing Lead France (m/w/d)

About the role:

We are looking for a French-speaking Growth Marketing Lead (m/f/d) to play a key role in scaling our patolo pet insurance product in France. As a key member of our French team, you will help drive local marketing execution across the funnel and ensure that our marketing efforts in France are focused, relevant, and effective.

In this role, you will work directly with the Country Manager and closely with global marketing squads to translate local market needs into strong campaigns, experiments, and initiatives. Your mission is not to own one specific channel, but to be the glue between local and global teams, and improve how our marketing performs in the French market by driving local priorities across content, creative, paid, influencer, CRM, website, and conversion-focused projects.

This role is ideal for someone with strong growth marketing instincts, a hands-on mindset, and a clear bias for execution. You should be comfortable turning ideas into action, running experiments, coordinating stakeholders, and continuously looking for ways to improve acquisition, conversion, and overall marketing impact.

Requirements

Your role in the team:

• Act as the key interface between the French team and global marketing squads (e.g. paid growth, social, CRM), as well as other departments.
• Monitor performance of local marketing initiatives, generate learnings, and turn them into concrete actions and new ideas.
• Translate French market needs and customer insights into strong local marketing briefs, campaigns, and execution plans.
• Coordinate cross-functional campaigns and feature launches across local content, creative, influencer, sales, and global channel owners.
• Identify and boost strategic and tactical opportunities for growth and efficiency.
• Support the Country Manager in shaping and executing the local marketing roadmap for France
• Bring a hands-on execution mindset: not just planning initiatives, but driving them through to launch and iteration.
• Continuously identify opportunities to improve acquisition, conversion, and marketing efficiency in the French market.

What you need to be successful:

• 3–6 years of experience in growth marketing, digital marketing, performance marketing, brand marketing, or a similar role.
• Strong execution skills with a proven ability to drive marketing initiatives independently across multiple channels and stakeholders.
• Hands-on experience with marketing: experimentation such as A/B testing, channel management, campaign management or other key function of a fast-paced marketing squad.
• Strong understanding of the marketing funnel and what drives awareness, acquisition, conversion, and retention.
• Commercial mindset and strong performance orientation, with a clear understanding of how marketing contributes to business growth.
• Ability to coordinate multiple stakeholders across local and global teams and keep projects moving in a fast-paced environment.
• Comfortable working hands-on and switching between strategy, planning, execution, and performance analysis.
• Strong organizational skills and ability to prioritize across multiple initiatives and deadlines.
• Analytical enough to make data-informed decisions, derive clear learnings, and follow performance closely.
• Clear communicator with strong stakeholder management skills.
• Full professional fluency (C1-C2) in French and English; German is a plus. Please submit your application in English.
• Berlin-based with the ability to be in office at least once per week, in accordance with our hybrid guidelines.

Benefits

Why getolo?

Salary & Vacation

• Attractive fixed salary
• Start with 28 vacation days, with an increase every two years (capped at 30 days). Holidays on December 24th and 31st.

‍ Mobility & Flexibility

• Choose between a free Swapfiets bike, a BVG ticket (“Umweltticket”) or a “Deutschlandticket” subsidized by us
• Work hybrid - from your home office or in our office in Berlin-Mitte
• Work abroad in the EU for up to 60 days

Health

• Benefit from free coaching sessions with nilo.health, our mental health tool
• Test our products yourself! Choose between dentolo, petolo or vitolo

Development

• Learning Budget starting from 750 € per year
• Regular (360 degree) feedback

Values

• Our values are not buzzwords, but actions that are a part of our individual and collective DNA:
• #fast: We simplify, move with urgency, and focus on outcomes.
• #brave: We take bold decisions, challenge the status quo, and act with conviction.
• #accountable: We deliver end-to-end, reduce dependencies, and own our decisions.
• #caring: We treat each other with respect, build trust, and create an environment where everyone can thrive.

And much more…

• Legendary summer and winter parties
• Regular team events
• Many discounts on the corporate Benefits Platform
• Two Community Days per calendar year
• Pet friendly office

Sounds like the perfect job for you? We look forward to receiving your application and getting to know you!

About getolo

Founded in 2015, getolo GmbH is an innovative and award-winning InsurTech company that offers comprehensive supplementary insurance plans in the areas of dental, pet health and liability, as well as health add-on coverage. Under the brands dentolo, petolo, and vitolo, we serve over 200,000 customers in Germany, providing digital and hassle-free protection that seamlessly integrates into their daily lives.
We believe that prevention is always better than cure—which is why we focus on preventive care, customer-centric service, and financial security to protect our customers and their loved ones from unexpected costs. Thanks to the close collaboration of our team of market specialists and insurance experts, we continuously monitor industry developments to offer practical solutions for current challenges.
getolo's company culture is built on collaboration, innovation, and agility—always with a strong focus on the needs of our customers. With a team of around 200 employees, getolo is led by Daniel Gadea (CEO) and Laura Wulff (CGO). getolo is a partner of DA Direkt and part of the Zurich Group Germany.

getolo is an equal opportunity and diversity employer. We strive to create a friendly, safe, and welcoming environment for all our team members, regardless of ethnicity, gender, gender identity and expression, sexual orientation, limitations and talents of any kind, physical appearance, social background, marital status, age, or religion (or lack thereof).

When you apply, we focus solely on your experience and motivation. You decide what additional information you want to disclose (photo, marital status, religion, gender, nationality, etc.). We value and treat all applications equally.

Contact:

getolo Recruiting Team