Project Manager CRM & Loyalty (m/f/d)

Are you a results-driven Project Manager (m/f/d) with a passion for CRM and customer loyalty? Do you thrive in a fast-paced e-commerce environment, turning data into
actionable insights and fostering exceptional customer experiences? home24 is looking for a dynamic individual to join our Conversion & Retention team and play a pivotal role
in shaping the future of our customer engagement.


As a Project Manager CRM & Loyalty (m/f/d) , you will be instrumental in driving the strategic development and operational execution of our loyalty program, homeCLUB, and
optimizing our CRM initiatives. You'll work cross-functionally to enhance the customer journey, from lead generation to long-term loyalty, ensuring our efforts are data-driven
and customer-centric.

Your responsibilities

• homeCLUB (Loyalty Program) Development & Optimization: Research, concept, and execute new benefits, rewards, and features for homeCLUB (the loyalty program of home24), working closely with the team. You'll support refining its value proposition and ensuring seamless operational implementation
• CRM Project Leadership: Drive complex loyalty projects from kick-off to completion, including project controlling and stakeholder management (focus on homeCLUB)
• Data Analysis & Insights: Support the development of member insights by analyzing customer engagement, feedback, and campaign performance data. You'll analyze relevant KPIs, create reports, and identify optimization needs and hypotheses for A/B testing
• Lead Generation Strategy: Implement and drive our lead generation strategy for homeCLUB, continuously validating hypotheses through testing and performance analysis
• Cross-Functional Collaboration: Serve as a key interface, fostering strong collaboration with internal teams to enhance customer experience and optimize loyalty touchpoints
• Communication & Coordination: Coordinate loyalty-exclusive communication and activities across multiple customer segments (e.g., Newsletter, Mobile, Socials, Webshop, Loyalty Program touchpoints) ensuring alignment with program goals
  Innovation & Strategy Contribution: Actively contribute to the development of new ideas and strategies that foster exceptional customer experiences and loyalty

Your profile

• You have an academic degree in business administration, marketing, communication, or a related field
• You have gained professional experience in CRM, ideally in the field of e-commerce
  Experience as a Project Manager, ideally within a CRM or Marketing context
• Experience in the development or management of a loyalty program is a plus
• Demonstrated ability to manage complex projects in a dynamic, fast-paced environment.
  Analytical mindset with a strong ability to work with data, analyze KPIs, generate insights, and identify optimization opportunities
• Strong independent and proactive mindset with the ability to take full ownership and drive initiatives from idea to execution
• Excellent communication and interpersonal skills, enabling effective collaboration with diverse internal and external stakeholders
• A customer-centric approach with a passion for creating outstanding customer experiences
• Proficiency in project management tools and strong organizational skills
• Fluency in English and German language skills are a plus

What we offer you

Your impact

• The chance to make an impact in a highly motivated team of professionals
• An open-minded culture ready to incorporate new and creative ideas

Your growth

• Extensive learning opportunities from our home24 academy and external partners
• Room for growth and development within your role through regular feedback rounds

Your path

• Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
• The possibility to work up to two months per year within Germany or from an EU country
• Relocation support for our non-EU candidates throughout the entire visa process and apartment search
• The opportunity to take up to 30 days paid vacation each year to unwind and recharge
• City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

• International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
• Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations
• You want to learn more about our home24 company culture and what it is like to be a homie? Follow @teamhome24 on Instagram

If you want to become part of a thrilling success story - we are looking forward to your application. Please send us your CV and cover letter with your salary expectations and the earliest possible starting date via our career site.


Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24



You can find all job offers on our career site !


home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

We are home24, one of the leading home & living e-commerce platforms in continental Europe. We are currently active in seven countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.