Senior Performance Marketing Manager / Analyst (f/d/m)

This is femtasy

femtasy is the first streaming platform for sensual audio stories & sexy sounds for women. We make women happy and inspire; simple as that. We stand for zest for life – female empowerment is in our DNA. We have already positively impacted the lives of several thousands of women by redefining female pleasure. Sexuality to us means pleasure, genuineness, and enjoyment. We are working on something big, something impactful, something beautiful. Let’s make the lives of millions of women worldwide a bit more joyful.

How we work is just as important to us as what we work on. That’s why we’re committed to building a progressive, forward-thinking company culture. Learn more in the 'benefits' section.

You mission:

Are you an experienced, strategic, and highly analytical performance marketer with deep platform expertise and a strong understanding of tracking, attribution, and creative-driven growth? Join our female-led, innovative startup on a mission to make a positive impact in the world.
We’re looking for a Senior Performance Marketing Manager to own and scale our paid growth engine across DACH & FR, with a strong focus on Meta Ads and additional channels (TikTok, Google, YouTube). You will help elevate our performance marketing function through best-in-class experimentation, signal quality, and cross-functional collaboration, and progressively take on senior oversight of channel execution and performance learnings across the team.

Responsibilities:

• Performance Marketing Strategy : Own and evolve our paid growth strategy for DACH & FR across Meta and additional channels (TikTok, Google), including budget planning and forecasting.

• Tracking, Events & Measurement: You own the health and performance impact of our tracking setup (Pixel + CAPI / Enhanced Conversions / TikTok API). You’re expected to diagnose and specify fixes and partner with Data/Engineering to implement - you don’t need to be an engineer, but you must be able to run a structured technical investigation and define “fixed” with clear acceptance criteria and you can independently handle day-to-day GTM work.

• Campaign & Funnel Optimization : Lead structured experimentation and continuous optimization across the full user journey, improving key performance KPIs through data-driven decisions.

• Creative Performance Partnership : Translate performance insights into clear creative direction, testing angles and iteration priorities; actively contribute to a high-velocity creative learning loop.

• Channel Expansion & Risk Mitigation : Explore and validate new paid growth opportunities to diversify beyond Meta while proactively managing performance risk.

• Dream Team : Act as a senior sparring partner and mentor for the other performance marketing manager for performance execution standards and learnings.

• BI Collaboration: Partner with BI to deepen analysis quality and refine reporting frameworks that connect platform performance to business impact.

Qualifications:

• Proven experience (5 years+) as a performance marketing manager, with expertise focused in paid social channels, particularly Meta

• Strong focus was on Sales Campaigns

• Experienced working with at least 700k+ monthly spend

• Deep technical and analytical understanding.

• Hands-on executed the implementation of CAPI / Pixel tracking and / or tracking set-up adaptions to address attribution and other event challenges.

• Experienced in addressing attribution & incrementality challenges

• Excellent collaboration and communication skills, able to work effectively with cross-functional teams.

• Proficiency in English is a must, German and Spanish is a plus

Bonus

• Ideally you have experience working in a regulated industry like health, finance, dating etc.

• Ideally you have seen significant scale growth

• Ideally you are not only a pro at Meta but have first experience in TikTok and / or Google/Youtube as well

• Ideally you have experience drafting and scaling a multi-channel performance marketing strategy

• Ideally you have experience in automating campaign management as well as reporting

What we offer:

Impact & purpose. The chance to join a huge mission and purpose around female empowerment & gender equality!

‍♀️ Female-lead and women-centric . We have a female-centric product, a female CEO & Founder... and >95% of our whole team identifies as women+.

Inspiring, highly performance oriented company culture . A progressive team culture based on transparency & open feedback , ownership, and collaboration . Check out 'radical candor' if you want to learn more about how we work.

Personal professional growth . The possibility to learn and grow with team learning sessions, learning & development budgets, and internal trainings - did you ever hear of a company where every team member (from junior to C-level) has access to personal 1:1 sessions with a professional business coach?

Healthy approach to taking a break . 26 holidays + unlimited recharging time on top for when you really need a break.

Flexibility . Flexible working hours and location - 2,5 months of remote working from wherever you want. 60% of our team is fully remote... and we bring everybody together for a week every 4 months to collaborate, connect, align, and have fun.

(Really cool) Events & Benefits like an Urban Sports Membership (or alternative offerings), snacks & lunches, mobility and retirement plans, and of course our famous femtasy parties & team events everybody keeps talking about for weeks (for real). We also cook and eat together twice per month and have a big office garden for the best BBQs in Berlin

Package . A highly attractive compensation package which fairly mirrors what is expected from you and the impact you'll have on femtasy.

For remote applicants we consider only (CET ±2h) within Europ e. We do not offer relocation from within or outside the EU. Candidates ideally reside in Germany or Spain. 

femtasy offers equal opportunities for all and encourages applicants of all nationalities, genders, sexual orientations, religious backgrounds, gender identities, and people with disabilities to apply.