Technical Project Management Lead, Paid Marketing X-Channel (f/m/x)
What you'll do
- Oversee and coordinate the work of project managers to ensure efficient delivery of cross-functional technical marketing initiatives
- Oversee technical project management efforts for cross-functional initiatives, managing timelines, resources, and deliverables to ensure successful delivery
- Collaborate closely with Product, Engineering, Analytics, and Marketing teams to align project objectives, gather requirements, and provide regular status updates
- Conduct tracking audits and cleanups for web and app platforms, including GTM containers, ensuring accurate attribution and performance signal optimization
- Develop and implement a comprehensive marketing tracking and measurement framework to standardize processes, guidelines, and best practices across all marketing channels
- Coordinate the transition to a 1st party event tracking platform (Snowplow) alongside data product managers, ensuring smooth adaptation for marketing teams
- Drive conversion optimization initiatives in marketing platforms to optimize algorithms toward the correct signals
- Conduct privacy-related audits across regions and brands to ensure compliance with local regulations, data protection laws, and industry standards
- Enhance opt-in processes for email and paid marketing channels, improving secure handling of PII, cookie data, and MAIDs
- Support projects to improve the feedback loop between marketing and design with creative automation, reporting, and content production efficiency
- Develop and execute web-to-app marketing strategies to increase engagement, conversion, and retention
- Facilitate team collaboration through regular project meetings, sprint reviews, and agile ceremonies
- Experienced in leading complex projects and collaborating with cross-functional teams.
- Familiar with attribution and measurement frameworks for measuring marketing success and defining action points
- Skilled in tracking solutions, server-to-server (S2S) mechanisms, and first-party cookie solutions.
- Understanding the principles of digital asset management tools and creative processes
- Strong in problem-solving, attention to detail, and translating technical capabilities into business impact
- Able to manage multiple priorities in a fast-paced environment while maintaining a proactive and organized approach
- A natural hustler with a contagious "can-do" attitude who thrives in fast-paced environments
- Analytically gifted with an ability to turn trends into actionable insights and hypotheses
- Responsible, diligent and with a passion for owning projects from start to finish
- A strong communicator (both written and verbal) and truly an "egoless" team player
- At ease with engaging with other Directors and C-suite level executives to communicate performance and its impact on revenue and profitability of the business
- Strong analytically, using data to optimize day-to-day performance and run split-testing campaigns
- 5-7 years of experience in project management, ideally within marketing, creative, or digital environments
- Proven track record of managing cross-functional projects involving marketing, creative, and technical teams
- Proficiency with reporting tools (Clarisights, Tableau, etc.) and digital asset management systems (Bynder, MediaValet, etc.)
- You have a good understanding of data clean rooms and their application in privacy-safe marketing and measurement
- Strong understanding of agile methodologies and tools such as Jira & Airtable
- Excellent stakeholder management skills, capable of building strong relationships and driving collaboration
- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!
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