Head of Brand DACH (m/f/d)

Your tasks

As the Head of Brand DACH (m/f/d) for our core region, you will lead the charge in making KoRo a household name, ensuring that our core brand message – everyday feel-good deliciousness – is heard loud and clear across all channels.

You will oversee a multidisciplinary team covering Events & Brand Activations, Brand Partnerships, Social Media, and PR . You will be the "internal North Star" and the go-to person for everyone in the company regarding our DACH Brand strategy. Your goal? To make KoRo the most talked-about food brand in the DACH region through Word of Mouth and viral activations.

What you will do:

• Brand Strategy & Vision: Develop and execute an omni-channel brand strategy that aligns with our commercial goals. You’ll ensure KoRo stays "top of mind" for snackers from Berlin to Vienna to Zurich.
• Team: Lead and mentor the teams responsible for Social Media, PR, Events, and Brand Activation. You’ll ensure these functions aren't just "doing tasks" but are creating movements.
• Word of Mouth & Hype: You are responsible for creating "talkability." Whether it’s a viral social campaign or a massive offline activation, you focus on making people talk about KoRo.
• Full P&L Ownership: You aren't afraid of the spreadsheet. You will manage the brand budget with a focus on efficiency and ROI, ensuring our "bold ideas" actually make business sense.
• Omni-channel Leadership: You’ll bridge the gap between our online presence and the physical shelf, ensuring a seamless brand experience regardless of where the customer meets us.
• Internal Evangelist: You are the primary point of contact for any departments, ensuring that the DACH Brand strategy is integrated into every corner of the business.

Your profile

• Education: You have completed your studies in International Business, Marketing Management, or Business Administration; other related fields are welcome!
• Experience: You have at least 6 years of relevant experience working in the DACH Region – preferably in the food industry. You have extensive experience in the areas of Brand Management, Marketing (online & offline), Retail, and Expansion
• Market: You are familiar with DACH culture and snacking habits as well as the DACH e-commerce landscape and consumer behaviour. You understand the cultural nuances of the German, Austrian, and Swiss markets.
• Languages: You are equipped with excellent German as well as excellent English skills
• Location: You live in Berlin or the surrounding area, or are willing to relocate
• Skills:
  • You don’t just "do" marketing; you live it. You have a deep interest in the business of KoRo and a genuine drive to disrupt the snacking industry.
  • You are highly analytical and comfortable with data
  • You have a track record of bringing "big, crazy ideas" to life.
  • You are passionate about leading a team and helping your employees grow to the best of their abilities

What you can expect from us

• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks.
• Flexible working hours and home office options to ensure a good work-life balance.
• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
• Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
• Optimal performance thanks to a modern MacBook.
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
• 20 % discount in our KoRo online store.
• Regular team events and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents ( CV and letter of motivation ) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!

Please note that, due to the high volume of applications, the position will remain open until February 23.