GTM Lead (m/f/d)

About Buena

Buena is building the technology that real estate runs on. We're making every part of real estate – from finding and financing to buying and managing – as seamless and transparent as possible. We do this by acquiring property managers across Germany and rebuilding them as technology companies. In under two years and with fewer than 25 people at HQ, we've already become Germany's second-largest property manager. The next trillion dollar company in real estate won't sell software. It will run the industry.

About the role

We're hiring a GTM Lead to work directly with our CCO Thies on the engine that drives Buena's growth: our M&A pipeline. Every property manager in Germany is a potential acquisition target; your job is to make sure we know about every single one of them.

In your first quarter, you'll have built the full target universe for us. By the end of year one, you'll be running outbound campaigns and feeding Thies and the deal team with the conversations that move the company forward.

What you'll own

• The funnel that drives every Buena acquisition. Every deal we close in 2026 will trace back to your system. You own it end-to-end: Strategy, execution, measurement, iteration. There is no playbook to inherit.

• A 100% deal visibility machine. ~30,000 PM-GmbHs in Germany, an entire generation of owners about to sell. Your mandate: no transaction happens without us seeing it first. You'll design the detection layer: sources, signals, automation

• The full GTM stack Outbound, inbound, partnerships with M&A advisors, paid, content, events. You make the bets, you allocate the budget, you run the experiments.

• Proprietary market intelligence. Some of the highest-value signals in this industry aren't on the internet. By month six, you'll know the German PM landscape better than any consultant

• A direct seat next to the CCO. You report to Thies, our co-founder. You sit in every M&A conversation that matters.

You may be a good fit if you

• Speak fluent German (C2). Most of our targets, their public filings, and the conversations you'll have are in German.

• Are structured and obsessive about data quality. A list with 80% of the targets and 60% accuracy is useless.

• Are resourceful in your research. Handelsregister, Northdata, LinkedIn, company websites, phone calls, industry directories. You'll use whatever works.

• Move fast. Rather ship a v1 of the list today and improve it weekly than spend three weeks perfecting it before anyone sees it.

• Want to learn the M&A craft from the inside. This is the closest seat to how Buena actually grows. You'll see every deal.

• Are based in Berlin or willing to relocate; this is an in-office role in Prenzlauer Berg.

Strong signal: You've built a real outbound or sourcing motion from scratch: a database, a campaign, a deal pipeline, or a recruiting funnel. You know the difference between a list that looks complete and one that is complete, and you know what it takes to turn a cold name into a conversation.

Your Benefits

• Up to €500 close-to-office bonus, if you decide to live within 10-20 mins walking distance to our office.

• €110/month lunch budget, €50 fitness subsidy.

• €1,200 yearly education budget.

• Free books: Buena pays for any book you'd like to read.

Why you should apply now

• We're high-growth with a small, tight-knit team: Within the past 3 years we have become Germany's second-largest property manager with around 20 full-time employees.

• We're meritocratic: Your impact gets rewarded, quickly. Our CEO has been a Junior Product Manager 3 years ago, our COO has been Chief of Staff 2 years ago.

• We're personal: We work from our office in Prenzlauer Berg and place high value on knowing each other well.

• We care about outcomes: Homeownership rates in Germany are far below European average. We're here to enable wealth creation for everyone.