Performance Marketing Manager, Paid Social France (all genders)

Your role

As our Senior Performance Marketing Manager for Paid Social France you will be the engine of our new customer acquisition efforts. You will take ownership of the day-to-day management and optimization of our French paid social strategy and budget working in close partnership with the Head of Performance & Growth.

• Execute and optimize the full-funnel paid social strategy for the French market with a primary focus on driving new customer acquisition at an efficient CPA
• Blend your analytical skills with a deep understanding of French culture understanding what triggers engagement on French social media and use these insights to brief the creative team ensuring every ad hits the sweet spot between performance data and cultural relevance
• Manage the campaign architecture on Meta leveraging features like Advantage Shopping and advantage features and supporting our expansion into new channels like TikTok by executing tests and establishing best practices
• Manage and optimize large feed-based campaigns such as Catalogue Ads and DPA at scale utilizing sophisticated audience and product segmentation to maximize relevance and return
• Analyze creative performance identify actionable insights and support a rigorous testing framework to understand what drives results
• Dive deep into performance data to understand trends reporting on the specificities of the French market to leadership and adapting the strategy accordingly
• Work closely with the French Country Team and creative teams as well as the DACH Performance Marketing Team to share learnings and coordinate on strategy execution

Your profile

• 3-4 years of hands-on experience in e-commerce performance marketing with a strong focus on Paid Social (META is essential)
• A proven track record of managing and scaling 7-digit budgets across multiple channels specifically for French customers
• While you have strong experience in META you have hands-on experience with at least one other major paid social channel such as TikTok or Pinterest; Experience with Google Ads is a strong plus
• A highly analytical and data-driven mindset and the ability to translate complex performance data into clear actionable insights
• Strong experience with feed-based advertising product catalogues and the specific challenges and opportunities of a large D2C e-commerce business
• You have a testing mindset and understand features like conversion lift and incrementality testing including their insights practical applications and limitations in driving actionable performance decisions
• A genuine passion for performance marketing with a constant desire to test learn and grow your skills
• A genuine curiosity and eagerness to explore new ideas tools and approaches and are a proactive problem solver
• Fluency in English and French is required

What we offer

• An appealing discount on all of our products from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person which is why we embrace a hybrid model with one home office day per week up to two depending on the area you are working in and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi Bosch Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties Christmas and summer feasts and various influencer events such as Womens Day

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health healing and personal growth. The lack of natural high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy as natural as possible absolutely pure free from any additives and of the highest a strategic partnership with CVC Sunday Natural is now one of Germanys most renowned quality manufacturers with its own research and development department in Berlin. For the continuous improvement of our products we collaborate with selected research institutes scientists therapists farmers and professional associations.
We take our ecological responsibility very seriously: thats why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass making them almost entirely recyclable.
Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow but at a sustainable pace. Our goal is to foster a collaborative supportive and inclusive work environment with a diverse group of motivated talented and visionary team members. We highly value equality of opportunity and inclusivity and we would like to particularly encourage women and candidates from under-represented backgrounds to apply even if you dont match with 100% of the requirements.

Required Experience:

Manager