Marketing & Communications Manager, Defence (m/f/d) - DSEI Germany

Your mission

Campaign Strategy & Execution

• Drive the evolution of the DSEI Germany marketing strategy, focusing on scalable campaigns that elevate our national and international presence.
• Take full ownership of integrated marketing campaigns—from concept to execution—across online, offline, performance, and PR channels, with a particular focus on email, Linkedin marketing and digital advertising.
• Build data-driven campaign structures, KPI frameworks, and smart audience segmentation for both exhibitor and visitor marketing.
• Develop impactful messaging, creative communication concepts, and sales materials that clearly position DSEI Germany in a competitive global market.

Audience Development & Performance Marketing

• Shape and deliver audience-growth initiatives that increase visitor numbers, generate qualified leads, and boost conversions.
• Analyze campaign performance across all touchpoints and turn insights into actionable optimizations.
• Introduce innovative tools, technologies and workflows that enhance lead nurturing and streamline conversion processes.

Brand Management & Content Leadership

• Ensure a strong and consistent brand presence across all campaigns, in close collaboration with the global DSEI brand team.
• Execute our content strategy through marketing channels to engage audiences and drive event registrations
• Monitor market developments and competitive landscapes to identify key themes and opportunities for impactful campaign storytelling.

Stakeholder & Partner Communication

• Support strong relationships with ministries, authorities, international delegations, associations, and industry partners.
• Manage and coordinate media partners, industry associations, and external agencies with a strategic, solution-oriented approach.

Project management & internal collaboration

• Lead selected campaign and operations subprojects with ownership and accountability.
• Work hand-in-hand with senior leadership, Sales, Event Operations, and international DSEI teams to align strategies and goals.
• Support the development of conference and program content through research and insight-driven recommendations.

Your profile

• Several years of marketing experience, ideally with demonstrable success in campaign management driving strong results through marketing channels.
• Strong, hands-on expertise across digital marketing, performance marketing, and classic communication formats.
• Organized, analytical, and structured—paired with a hands-on attitude and an eye for detail.
• Confident communicator with excellent verbal and written skills.
• Fluent in German and business-proficient in English.
• Experience working with political, governmental, or industrial stakeholders is a plus but not required

Why us?

We offer:

• A central role in building one of Europe’s most important new defense exhibitions—your work will directly shape the event’s visibility and impact.
• Significant creative freedom and influence over campaign strategy, messaging, and brand positioning.
• Close collaboration with international teams from Clarion Events Group and DSEI UK.
• A dynamic, high-performing, and truly international working environment.

We stand for equal opportunities, diversity and respectful cooperation. All qualified applicants will be considered regardless of ethnic origin, skin colour, religion/belief, gender, national origin, disability or other legally protected characteristics.
Due to the scope of our activities, this position requires a background check, which must be successfully completed and continuously maintained.

About us

DSEI is firmly established as the leading international defence exhibition in the UK and Japan . With the launch of DSEI Germany , a European edition will be added to the portfolio. The first event will take place from 9 to 12 March 2027 at Hannover Messe , one of the largest and most modern venues in the world.

DSEI Germany is aimed towards a high-level international audience, including over 1,600 exhibitors , government delegations, national pavilions and companies from traditional and non-traditional defence and security technology.