Performance Marketing Manager - Talent Acquisition

Performance Marketing Manager – Talent Acquisition

About SumUp

We believe in the everyday hero — those who have the courage to follow their passion and the determination to realize their dreams.

Small business owners are at the heart of all we do. We're creating powerful, easy-to-use financial solutions that help them run their businesses. With a founder's mentality and a team-first attitude, our diverse teams across Europe, South America, and the United States work together to ensure small business owners can be successful doing what they love.

💡 Team Description

You'll be part of our Global Talent Acquisition team , the engine behind how we attract, convert, and hire great talent at SumUp. Our team blends strategy, storytelling, and data to help every candidate experience feel human, fast, and fair.

As a Performance Marketing Manager for Talent Acquisition , you'll be the first in a newly created role designed to connect advertising performance, data analytics, and candidate experience into one seamless funnel. You'll play a key role in transforming how we hire at scale — improving quality, speed, and efficiency across our Field Sales EU hiring, one of SumUp's highest-impact growth areas.

Your work will shape how thousands of future SumUppers find and join us — turning fragmented recruitment marketing efforts into an integrated, insight-driven system. You'll collaborate with Performance Marketing , Web/CMS , TA Analytics , and Employer Branding teams to build a smarter, data-backed acquisition engine that ensures every campaign directly contributes to hiring success.

This is a high-impact, high-autonomy role: you'll be the architect of a new performance discipline within TA — a builder, problem-solver, and thought partner for both People and Marketing.

👉 Learn more about our Berlin office

🚀 What You'll Do

• Funnel Integration & Candidate Journey: Transform how candidates discover and join SumUp by integrating ads, the careers site, and ATS data into a single, insight-led journey that optimises for quality hires rather than impressions or clicks. Eliminate conversion bottlenecks across the candidate funnel by building, testing, and refining landing experiences that reduce drop-off and ensure candidates move seamlessly from awareness to application.
• Performance Measurement & Decision Intelligence: Enable smarter media investment decisions by designing and implementing tracking and attribution systems that connect ad spend directly to hiring outcomes and cost-per-hire efficiency.
• Empower Talent Acquisition and Marketing teams with actionable insights through unified dashboards that visualise campaign performance, conversion health, and hiring velocity — enabling data-led decisions at speed.
• Continuously optimise ROI by reallocating budgets weekly toward channels proven to drive high-quality candidate pipelines, ensuring every euro spent delivers measurable hiring impact.
• Scalability & Operational Excellence: Establish a repeatable performance marketing framework — including playbooks, benchmarks, and standard operating procedures — to scale best practices across markets and hiring segments

🙌 You'll Be Great for This Role If

• You have 5+ years of experience in performance marketing, growth, or data-driven recruitment

• You're hands-on with LinkedIn, Google, Meta, and job board campaigns
• You know how to track and optimise performance using GTM, GA4, UTMs, and ATS analytics
• You've built or improved conversion funnels or landing pages through testing and iteration

• You communicate clearly, align cross-functional stakeholders, and enjoy a fast-moving, experimental environment

• You're curious, analytical, and balance strategic thinking with hands-on delivery

💙 Why You Should Join SumUp (Berlin)

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
📚 A dedicated annual L&D budget of €2000 for attending conferences and/or advancing your career through further education
💶 A corporate pension scheme where we match up to 20% of your contributions
🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days
󰣛 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, and subsidised office lunches
🌴 Break4me: 1-month sabbatical after 3 years of service
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

At SumUp, we're on a mission to empower small businesses around the world with simple, affordable tools to help them start, run, and grow. More than 4 million merchants across 36 markets trust us as their financial partner — and we're just getting started.

We're a global team of 3,000+ people from over 90 nationalities, united by curiosity, collaboration, and care. Our core values and culture shape everything we do, fostering inclusion, learning, and belonging.

SumUp is proud to be an Equal Employment Opportunity employer, committed to building a safe, respectful, and diverse workplace where everyone can thrive.

👉 Explore more about our culture on our careers site , or follow us on LinkedIn and Instagram .

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.