Growth Lead

Chonk is a fast-growing virtual pet app with a highly engaged Gen Z audience. We’ve found strong product-market fit and are now looking to scale aggressively through organic and paid acquisition. We're a small, product-focused startup where every team member has real ownership.

We’re looking for someone to fully own and drive user acquisition. You’ll lead everything: from building creative to managing the accounts, analyzing performance, and exploring new channels. This isn’t a "just run the ads" role — we're looking for someone excited to test, learn, and push into new directions. You’ll also have a real say in product features and experiments that drive growth — we strongly believe growth and product go hand-in-hand.

Tasks

• Develop and lead Chonk’s user acquisition strategy across multiple paid channels (TikTok, Meta, Google, Unity Ads, Applovin - whatever channels you believe will work)
• Bring a solid understanding of app and game monetization across IAP, ads, and subscriptions
• Independently create and iterate on ad creatives
• Analyze campaign data, identify trends, and optimize for performance and ROI
• Explore and evaluate emerging channels, platforms, and growth opportunities
• Own budgeting, forecasting, and reporting for UA performance
• Work cross-functionally with product and community teams to align on growth priorities

Requirements

• 5+ years of hands-on UA experience, ideally in gaming, consumer apps, or mobile-first products
• You're comfortable doing both the creative and analytical sides of UA — from producing ads to managing budgets
• You have a strong grasp of UA metrics (CPI, ROAS, LTV, retention, etc.) and know how to balance growth with efficiency
• You’ve worked in a startup or small team before — you're used to figuring things out and running with them
• You’re curious, creative, and not afraid to try things that haven’t been done yet

Benefits

• Hybrid — work from wherever you do your best work with 2 days in the office in Berlin
• Equity packages for all employees
• Full equipment setup (Apple)
• Small, high-ownership team with a lot of autonomy