Senior Voice of Customer Researcher
What will I be doing? In this role you will:
Own and drive the Voice of Customer research program
- Lead a monthly, rolling Voice of Customer insights generation process end-to-end, from theme surfacing through high-fidelity deep-dive analysis and final narrative delivery.
- Investigate product-market fit signals: where our products resonate, where they struggle, and the product gaps driving losses.
- Evaluate GTM effectiveness: sales process, positioning, pricing, pipeline hygiene, and competitive posture.
- Identify buyer patterns and readiness profiles (e.g., AI-forward vs. AI-hesitant), surfacing insights that meaningfully guide targeting and enablement.
- Continually refine how we produce monthly insights, balancing speed with rigor.
- Use mixed-methods approaches to uncover friction, motivations, behaviours, and decision drivers.
- Work creatively with imperfect inputs, e.g., Salesforce, Gong, to generate clarity from ambiguity.
- Prioritize "critical-to-know" over "nice-to-know."
- Shape the monthly process, leveraging the right stakeholders at the right time.
- Work with stakeholders toward sharper questions, hypotheses, and more actionable outcomes.
- Work closely with GTM, R&D, Product, PMM, and CS teams to contextualize signals and validate findings.
- Empower and challenge partners by bringing a holistic understanding of buyer behaviour and market dynamics.
- Influence roadmap decisions and inform quarterly strategy with grounded, evidence-based insights.
- Craft compelling narratives that clearly outline themes, consequences, and recommendations.
- Facilitate share-outs that bring together Sales, Product, CS, and leadership.
- Use storytelling, evidence, and structured reasoning to ensure insights are understood-and acted on.
Research and analytical expertise
- 2-4+ years experience in user research, product research, competitive intelligence, or a related analytical insight role.
- Experience running end-to-end research or analysis projects with clear impact-scoping, planning, execution, synthesis, and delivery.
- Fluency in qualitative and quantitative methods, and good judgment on when and how to use each.
- Ability to extract meaning from imperfect datasets and messy inputs (e.g., Sales data, call recordings, partial feedback).
- Experience influencing roadmap, sales strategy, or organizational prioritization through research.
- Ability to frame ambiguous problems, challenge assumptions, and push teams toward clarity.
- Comfort leading debate, calling out inconsistencies, and driving energy into unresolved issues.
- Strong narrative and synthesis skills-able to convert complex signals into concise, actionable recommendations.
- Experience partnering with cross-functional teams (Product, PMM, Sales, CS, Biz Ops).
- Skilled at both presenting insights and facilitating conversations that move teams toward decisions.
- A passion for understanding how and why buyers make decisions.
- A bias toward impact, not artifacts-focused on insights that drive change.
- Curiosity, creativity, and comfort working with evolving processes.
- A genuine love for building great products and great customer experiences-not just conducting research.
- Competitive salary, annual bonus and equity
- Regular compensation reviews - we reward great work!
- Generous paid time off above statutory minimum
- Hybrid working
- MacBooks are our standard, but we also offer Windows for certain roles when needed.
- Fun events for Intercomrades, friends, and family!
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