Junior Social Media Manager for DACH region (m/w/d)

We’re Entain. Powered by our very own technology and building products that push boundaries, Entain is home to a global family of more than 30+ well-known brands and over 29,000 people, but we all play for the same team. When we win, we win together. 

Our vision is to be the world number one in betting, gaming and interactive entertainment by bringing moments of excitement into people’s lives. We will achieve this through our focus on sustainability and growth, driving change in the fast-paced world of entertainment.

At Entain, we're not just part of the change in sports betting, gaming, and interactive entertainment – we're leading it. Our mission is to put people first, delivering exciting, engaging, and entertaining experiences to more fingertips than ever before. We're pushing boundaries with innovation, technology, and most importantly, with people like you. When you join Entain, it’s your game. So let’s win together.

Why bwin?
bwin is our flagship brand in our home markets Germany and Austria. Our legacy is built on iconic sponsorships with Real Madrid and AC Milan. Today, we focus on localized partnerships with German and Austrian giants like BVB, NFL, Icon League, and also the MotoGP in Spielberg. Our dedicated local brand team handles media buying and brand productions, while our social media team connects with our community on all fronts – brand, CRM, and product.

Job Description

Join Our Team as a Junior Social Media Manager!

Drive bwin's social media presence in Germany and Austria, leveraging our brand positioning, products & offers, activate our iconic sponsorships and local partnerships to create engaging content and connect with our community. Be the voice of bwin and shape the future of sports betting and gaming. This position is a full-time, permanent role, and can be based in either Berlin OR Vienna. 

Language Requirement: Due to the nature of this role, the successful candidate must speak Fluent/ professional (C1 level) German and English. 

Reporting into our Head of Brand (bwin) you will help shape the look and feel of bwin. You'll also:

• Bring our social media strategy to life with active, proactive, reliable, and structured execution.
• Be part of the team managing all bwin social channels and communications.
• Handle content planning for Daily Bets, develop new formats for the target audience, adapt bwin promos for social media, and produce branded content, activate sponsorships, and create content yourself.
• Actively create content yourself, including interviews and more.
• Support communication of new product features, company updates, and B2B initiatives through tailored social content.
• Drive and measure brand positioning, awareness, and engagement goals.
• Understand how to set trends and topics on social media.
• Manage projects effectively.
• Collaborate closely with all teams, acting as the news and engagement channel for bwin.

Qualifications

We're looking for someone who:

• Has an understanding of Marketing already, which will be gained either through previous roles, or studies (University course etc)
• Being interested in sports and games would be a benefit to the role, as you will understand our customer base and be able to bring your own interests and passions to the role itself.
• An understanding of the DACH social media landscape and regional user behaviour.
• Active social media user with a deep understanding of trends and effective content.
• Fluent in German & English (Native/ C1)
• Knowledge of social media account management and ideally experience with social media tools.
• Hands-on mentality with a willingness to create content and interact directly with the community.
• Understands the power of Data within Marketing, and is someone who is keen to explore this future in their next role!
• Prior work experience is a plus, but not a mandatory requirement.

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us, you can expect to receive:

• Salary starting from €36,000
• Group bonus scheme
• Hybrid working – 2 mandatory days in the office per week
• Free subscription to wellbeing app Unmind and to Udemy
• Additional “It’s Your Game” day off
• Additional paid day off to be dedicated for charity events
• Team Spirit - events (e.g. Action Day, Roof-top BBQ party), team building (e.g. EOY Party), sports activities.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes. Join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.