Social Media & Community Manager (f/m/d)

Berlin (Hybrid ) · ⏱ 30h or 40h/week · Lifestyle & Family Brand

About Flybaby

Flybaby is a design-driven lifestyle brand from Berlin. We create products and experiences for people who care about aesthetics, everyday comfort, and family life. We’re building a brand and community that feels warm, modern, and real – especially for parents and those close to family topics.

We’re the creators of the award-winning Flybaby baby carrier, a design-driven essential trusted by thousands of families - and we’re just getting started.
Founded in 2021 by two sisters, Flybaby has quickly grown into one of Berlin’s most exciting family-focused brands. With a small but mighty team, we’re building innovative products, empowering tools for parents, and a vibrant community that celebrates the real, messy, magical moments of family life.

Role Overview

We are looking for a creative, organized, and community-focused Social Media & Community Manager to support our digital presence. You’ll manage daily content and interactions on Instagram and TikTok, help shape the brand voice, and grow an active, helpful community of parents.

You’ll collaborate with partners, influencers, internal teams, and would be great if you could occasionally help with light visual edits.This role is perfect for someone who is both strategic and hands-on, and who enjoys working in a small, dynamic startup environment.

Tasks

Social Media Management (75%)

• Plan, schedule, and publish daily content on Instagram and TikTok. Future potential to expand to Pinterest and Linkedin.
• Own community interactions: replying to comments, DMs, questions, and engaging with other creators
• Develop and execute monthly content strategies aligned with Flybaby’s goals
• Track performance and optimize content formats (Reels, carousels, stories, trends, TikTok formats)

Content Creation & Visual Editing (10%)

• Comfortable creating simple visual edits (text overlays, basic design, cropping, reels editing)
• Collaborate with designers or photographers on larger creative projects
• Ensure brand identity is consistent across content

Brand & Influencer Partnerships (5%)

• Identify and manage collaborations with influencers, local brands, parent-focused communities, and family-related service providers
• Handle outreach, scheduling, contracts (if needed), follow-ups
• Track partnership performance

Copywriting & Voice (10%)

• Write clear, friendly, and relevant captions in German and English
• Maintain Flybaby’s brand tone (warm, supportive, informative)

Project Workflow & Organization

• Use tools such as Trello, Notion, Google Workspace, etc.
• Keep track of campaigns, deadlines, content calendars
• Support reporting and performance tracking
• Coordinate with the Flybaby team on product news and community initiatives

Requirements

Requirements

• 2+ years minimum experience in social media, content, community management, or similar
• Strong understanding of Instagram + TikTok culture, trends, best practices
• Understanding and experience with Linkedin and Pinterest
• Excellent writing skills in German and English
• Comfortable with simple editing tools (CapCut, Canva, etc.)
• Experience managing influencers and/or small brand collaborations
• Basic analytical skills (IG Insights, TikTok Analytics, Google Sheets)
• Highly organized with project management experience
• Friendly, empathetic communicator - ideally someone who enjoys the parenting/family space
• Able to bring new ideas, enjoy creative problem solving, and work independently

Benefits

What We Offer

• Flexible working hours & hybrid/remote work
• Creative freedom in shaping Flybaby’s social presence
• Small team, big impact - your ideas matter
• Opportunities to grow (brand strategy, campaigns, community building)
• A warm and supportive working environment