Head of Marketing

About the Role

A fast-growing, Y Combinator–backed conversational AI startup is hiring a Head of Marketing to own and scale its entire marketing engine — from strategy and budget to hands-on execution. The company builds an AI voice platform that automates customer call operations for B2C businesses, handling sales, support, and operational workflows at scale across millions of calls.

This is a founding-level marketing hire. You'll define how a technical, category-defining product is positioned and communicated, build a repeatable AI-first growth motion, and play a central role in the company's international expansion into the UK and US markets. You'll start hands-on and grow a high-performing team around you over time.

What You'll Do

• Own marketing end-to-end — full strategic and operational responsibility, including budget ownership and pipeline reporting.

• Define and evolve positioning, messaging, and storytelling that make a technical product memorable and conversion-focused.

• Set strategy, channel priorities, and KPIs; continuously track and report on pipeline impact.

• Build and run a growth playbook that leverages AI and automation to scale inbound across organic and paid channels.

• Plan and execute go-to-market launches for new segments and markets, with a particular focus on UK and US expansion.

• Run rigorous experiments across channels; use data to prioritise and prove new growth levers.

• Hire, develop, and lead a marketing team as the function scales, while staying operationally involved throughout.

What We're Looking For

Required

• 4+ years in growth or marketing, with a track record of owning the function and managing a meaningful budget — ideally at an early-stage company or as an early marketing hire.

• Proven experience translating technical products into clear, compelling positioning and storytelling.

• Strong, hands-on growth experience across organic and paid channels, with a focus on building repeatable playbooks.

• Experience leading go-to-market launches for new segments and international markets (e.g. UK, US).

• Experience designing and executing AI-driven growth strategies and marketing automation.

• Experience building and scaling a marketing team, including hands-on hiring and team development.

• Data-driven mindset: comfortable running experiments, tracking KPIs, and making decisions from data.

• Fluent in both English and German (bilingual) for marketing messaging and cross-functional collaboration.

Nice to Have

• Background in B2B SaaS or AI/automation-adjacent products.

• Familiarity with CRM and marketing automation tooling (e.g. HubSpot, Salesforce).

• Experience at a high-growth startup scaling from seed toward Series A/B.

Compensation & Benefits

• Salary: €75,000 – €120,000 per year, depending on experience.

• Equity participation in a well-funded, early-stage company.

• High-impact, high-ownership role with significant influence over company growth trajectory.

• Work alongside an experienced, internationally minded team in Berlin.

Location

• On-site in Berlin, Germany — this role is based in the Berlin office.

• Visa sponsorship is not available for this position.