Head of Growth

Own the Growth. Build the Revenue Engine.

Doodle is a B2B SaaS platform used by millions of professionals to coordinate meetings and collaboration. We are expanding from a scheduling product into a broader productivity and coordination platform, creating meaningful opportunities to accelerate growth through Product-Led Growth.

We are looking for a commercially accountable Growth leader responsible for self-serve revenue performance, product strategist, and experimentation expert who knows how to turn millions of active users into sustainable recurring revenue. You will sit at the intersection of Product, Engineering, Marketing, Data, Design, and Revenue, leading our Product-Led Growth strategy and scaling our self-serve business across North America and EMEA.

Own self-serve ARR performance and partner with Revenue and Finance to set, forecast, and deliver quarterly targets while protecting and strengthening Doodle’s product-led acquisition, activation, and viral growth loops.

This is a hands-on Growth leadership role rather than a traditional Head of Product or Growth Marketing position. You will combine strategic product judgment with a strong bias toward action, make decisions under imperfect information, and move quickly from insight to execution. We expect initial experiments and interventions to begin within the first weeks while the longer-term Growth strategy and operating model are developed in parallel.

Doodle has a clear ambition to strengthen its B2B business, but important questions around customer segmentation, the role of the free product, cross-product adoption, and the relationship between self-serve and Enterprise Sales remain open. The Head of Growth will be expected to shape these decisions rather than simply execute against a fully predefined strategy.

What You Will Do

As Head of Growth, you will own Doodle's Product-Led Growth strategy and lead the initiatives that improve activation, conversion, monetization, retention, and expansion.

Growth Strategy & Roadmap

• Own and maintain the Growth roadmap, balancing short term revenue opportunities with long term product investments.

• Translate business objectives, customer insights, analytics, and experimentation into measurable initiatives and outcomes.

• Act as the primary owner of Growth prioritization, aligning Product, Engineering, Design, Data, Marketing, and Revenue around the highest-impact opportunities and trade-offs.

Experimentation Leadership

• Build and lead a high-velocity experimentation program across Doodle’s self-serve and product-led growth journeys.

• Establish experimentation frameworks, success metrics, governance, and learning processes.

• Build a culture of hypothesis driven product development.

• Drive experimentation across onboarding, pricing, messaging, lifecycle automation, monetization, and user experience.

• Partner with Engineering and Data to build scalable experimentation capabilities and high quality instrumentation.

• Work with Engineering and Design to rapidly ship, measure, iterate, or stop experiments based on customer and business outcomes.

Drive Revenue Growth

• Own the strategy and execution for self serve ARR.

• Deliver measurable improvements across acquisition efficiency, conversion, retention, expansion, and churn reduction.

• Partner with Revenue and Finance to achieve quarterly ARR targets.

• Improve subscription growth across monthly and annual plans.

• Influence pricing and packaging strategy through experimentation and customer insights.

• Increase Average Revenue Per User while protecting product adoption and viral growth.

User Activation & Product Adoption

• Improve onboarding, activation journeys, and product adoption across the customer lifecycle.

• Identify the behavioral moments that create long term customer value.

• Build lifecycle experiences that encourage activation, engagement, and subscription conversion.

• Own the strategy for behavioral lifecycle journeys across in-product messaging, email, and other relevant channels, partnering with specialist teams on execution.

Product Qualified Leads

• Define Product Qualified Lead criteria in partnership with the Sales organization.

• Optimize the identification, qualification, and handoff of high intent users to Enterprise Sales.

• Continuously improve conversion from product usage to qualified pipeline.

Cross Functional Leadership

• Partner closely with Product, Engineering, Design, Data, Marketing, Revenue, and Customer teams.

• Define Growth KPIs, funnel reporting, and business performance metrics.

• Translate insights into product strategy, commercial priorities, and roadmap decisions.

• Lead a cross-functional Growth operating model spanning Growth Product, Growth Marketing, Product Marketing, Growth Operations, Data, Design, Engineering, and Revenue, combining direct leadership where applicable with influence across shared functions.

• Some Engineering capacity is shared with broader company priorities, so success requires strong influence, explicit trade-offs, and effective company-level prioritization.

Our Ideal Candidate

We are looking for a Product-Led Growth leader with strong commercial judgment, product thinking, and analytical rigor.

Growth Leadership

• 8+ years of experience leading Product-Led Growth , Growth Product Management, or Growth functions within SaaS businesses, including meaningful ownership of subscription revenue, activation, monetization, or self-serve business performance.

• Proven experience owning Growth strategy and product roadmap prioritization.

• Track record of delivering measurable business growth through product innovation and experimentation.

• Able to distinguish between decisions requiring deeper research and reversible opportunities that should be tested immediately.

• Comfortable initiating meaningful experiments or interventions within the first 2–4 weeks, while continuing to build customer, product, and market understanding.

Experimentation & Analytics

• Strong understanding of experimentation methodologies, statistical significance, causal inference, and growth analytics.

• Experience building structured experimentation programs that deliver measurable outcomes.

• Ability to identify root causes behind business performance changes and translate findings into action.

Commercial & Product Excellence

• Deep understanding of activation, onboarding, lifecycle automation, monetization, subscription businesses, and customer retention.

• Experience influencing pricing, packaging, and monetization strategies.

• Strong understanding of Product Qualified Lead strategies and Product Led Sales motions.

Cross Functional Leadership

• Experience partnering with Product, Engineering, Design, Data, Marketing, Revenue, and Customer Success teams.

• Strong stakeholder management and communication skills.

• Hands-on operator who can move between strategy, analysis, experimentation, and execution, working directly with teams to turn opportunities into measurable outcomes without waiting for perfect information.

Why You'll Love It Here

Compensation & Financial Well Being

• Competitive salary.

• Pension plan.

Flexible & Hybrid Culture

• Hybrid working model.

• 30 vacation days.

• Work from anywhere for up to 3 months within the EU and 1 month outside the EU.

Learning & Career Growth

• Learning and development budget.

• Conference and training days.

Well Being

• Well being and home office budget.

• Headspace membership.

• Company lunches and team events.

Family Benefits

• Paid parental leave and family support.

Additional Perks

• Doodle Premium for you, your family, and friends.

• MacBook and premium equipment.

Hiring Journey

• Initial Application Review + BRYQ Assessment.

• Hiring Manager Interview.

• Growth Audit and leadership panel focused on commercial judgment, experimentation, prioritization, and execution.

• Executive Interview.

• Final Offer & Reference Check.

So, Get in Touch!

At Doodle, we are committed to providing an environment of mutual trust and respect, where equal employment opportunities are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, or sexual orientation. Diversity and inclusion are important to us because the best products are built by teams with different experiences, perspectives, and backgrounds.

IMPORTANT NOTICE: Please note that we can only consider your application if you are based and have the right to work in Germany. At this time, we are unable to sponsor visas for this position or support relocation.