Digital Growth Specialist

Avarda Group simplifies how customers across Europe manage their personal finances. Listed on Nasdaq Stockholm since 2016, we combine a pragmatic business mindset with cutting‑edge technology to deliver scalable, efficient payment, savings and lending solutions.

To strengthen our team, we are looking for a Digital Growth Specialist to support our digital growth initiatives and conversion optimization efforts, while developing, managing, and optimizing communication strategies and campaigns across multiple European markets.

The role focuses on optimizing the acquisition and onboarding funnel, from first customer touchpoint through to first card usage.

This position sits between Performance Marketing, Growth, Analytics, and Content & Customer Journey Management, and is ideal for someone who enjoys working across multiple digital disciplines in a fast-paced, dynamic environment.

Your Responsibilities

• Own and optimize digital marketing and customer acquisition activities across multiple performance channels

• Plan, execute, and continuously optimize data-driven campaigns with a focus on growth, conversion, and user activation

• Analyze key funnel, performance, and customer behavior metrics to identify optimization opportunities

• Drive conversion rate optimization across the customer journey, including landing pages, CRO initiatives, and A/B testing

• Support the implementation and continuous development of tracking, analytics, and marketing setups using tools such as GA4 and GTM

• Coordinate and execute digital marketing initiatives across multiple European markets

• Develop and optimize campaign assets, messaging, and digital content to improve marketing performance

• Contribute to the ongoing development of digital platforms and content structures to enhance user experience

• Collaborate closely with international teams to deliver strategic growth and digital initiatives

• Identify new growth opportunities, technologies, and digital marketing trends to continuously evolve the marketing strategy

Your Profile

• Bachelor’s or equivalent degree, ideally in Marketing, Communications, Digital Media, Digital Business, or Business Administration

• Approximately 3 years of experience in Digital Marketing, Performance Marketing, or Customer Journey / CRM / Lifecycle Marketing, with a strong focus on optimizing conversion-driven customer journeys

• Experience with platforms such as Google Ads, Meta Ads, or analytics tools is a strong advantage

• Familiarity with GA4, GTM, SEO, CRO, or design tools is desirable

• Strong structured working style with full ownership mindset, able to drive projects independently from idea to execution

• Strong experience working with data, KPIs, and performance analytics, with the ability to translate insights into actionable improvements

• Excellent German language skills (written and spoken) are required, as creating and optimizing customer-facing communication in German is a core part of the role

• Very good English skills are also required

What we offer

• A dynamic and supportive work environment where you can learn from experienced colleagues.

• Hands-on experience through challenging projects in a fast-paced, modern organization.

• Strong learning and development opportunities to help you grow professionally.

• Exposure to banking and legal topics in an international environment.

• Career growth opportunities in a fast-growing bank.

• Competitive salary and benefits package.es