D2C Funnel Strategist (Google Ads)

⚠️ Native-level German is required for this role (mandatory).

We’re looking for a D2C Funnel Strategist who understands how to turn paid traffic into revenue — not just clicks.

This is not a typical Google Ads role. You’ll be working at the intersection of performance marketing, copywriting, and funnel strategy , owning the full testing roadmap behind high-budget D2C campaigns.

If you think in hypotheses, care about conversion rates more than impressions, and enjoy building structured testing systems — this role is for you.

Location & Working Model

• 100% remote – work from anywhere in Europe

• International, fully distributed team

• 2 company-funded workcations per year

What You’ll Do

• Develop and test multiple advertorial concepts across different angles

• Build structured, hypothesis-driven A/B testing roadmaps

• Define clear testing priorities, success metrics, and learning goals

• Analyze performance (CTR, CVR, ROAS) and decide next steps based on data

• Map full customer journeys and identify drop-off points

• Collaborate closely with media buyers and creative teams

• Lead structured brainstorming sessions for new angles and concepts

• Present insights and strategy clearly in client-facing discussions

✅ What You Bring

Must-haves:

• 1–3+ years of experience in D2C / e-commerce performance marketing

• Hands-on experience with Google Ads (Search & funnel-driven campaigns)

• Strong experience writing and testing advertorials for paid traffic

• Native-level German (required for copywriting)

• Data-driven mindset: you use metrics like CTR, CVR, and ROAS to guide decisions

• Experience working with A/B testing and structured experimentation

• Comfortable using AI tools as part of your workflow

Nice to have:

• Experience in health, beauty, or supplements

• Background in consumer psychology or behavioral analysis

• Experience working with VoC data (reviews, surveys, support tickets, etc.)

What This Role Is NOT

• Not a pure media buying role

• Not a branding or long-form copywriting role

• Not a junior execution role

You’ll be expected to think strategically and take ownership of testing and performance.

Compensation

• €40,000 – €55,000 base salary (depending on experience)

• Full-time position (40h/week)

• 25 vacation days

What You’ll Get

• Full ownership of your work — no micromanagement

• Real impact on high-budget D2C campaigns

• A fast-paced, growth-oriented environment

• Flexibility to shape your role and experiment

• Two fully funded workcations per year

• Continuous learning and development support

Hiring Process

• Step 1: Application + initial screening

• Step 2: Take-home assignment (advertorial / funnel strategy)

• Step 3: Interview (deep dive + culture fit)

Why This Role

If you enjoy:

• Testing ideas instead of guessing

• Owning performance instead of just executing tasks

• Working remotely with a high-performing team

• Building systems that scale

…then this could be a great fit.