Marketing Operations & AI Optimization Intern

About Plan A

Plan A, a Diginex Ltd company, is Europe’s leading corporate carbon accounting and decarbonisation software provider, helping companies turn emissions intelligence into financial performance. Its AI-powered, TÜV-certified platform, coupled with expert support, simplifies emissions accounting, target setting, and reduction planning in line with GHG, and SBTi standards.

With offices in Berlin, Paris, and London, Plan A supports more than 1,500 customers, including BMW, Visa and KFC, in reducing costs, improving efficiency, and creating long-term value through decarbonisation.

The Role

We're seeking a curious and agile Marketing Intern to support our marketing operations. This role offers a unique opportunity to work on high-impact projects that improve marketing efficiency, manage events and content calendars, maintain marketing automation workflows, and leverage AI tools to enhance our discoverability.

Your responsibilities

Marketing Efficiency & Project Management (35%)

• Manage and optimize the marketing content calendar
• Coordinate logistics for marketing events, webinars, and trade shows
• Track marketing project timelines and deliverables
• Identify process bottlenecks and propose efficiency improvements
• Maintain marketing asset library and brand resources

Marketing Automation & Technology (30%)

• Optimize email workflows and drip campaigns in marketing automation platform
• Set up automated nurture campaigns for different buyer personas
• Support CRM data hygiene and lead management processes
• Test and QA marketing automation workflows before deployment

LLM Optimization & Generative Engine Optimization (GEO) (35%)

• Optimize content and web presence for AI-powered search engines (ChatGPT, Perplexity, Gemini)
• Research and implement GEO best practices to increase brand visibility in LLM responses
• Structure content with semantic markup and schema to improve AI discoverability
• Analyze the impact of GEO strategies on brand visibility and traffic
• Stay current on emerging AI search technologies and their marketing implications

Requirements

Education & Experience

• Currently pursuing or recently completed degree in Marketing, Business or related field
• Strong academic record with coursework in digital marketing or analytics preferred
• Demonstrated interest in AI and emerging marketing technologies

Technical Skills

• Willingness to learn marketing tech tools (HubSpot, Clay, Webflow etc.)
• Basic understanding of SEO principles and content optimization
• Comfortable working with data and creating reports

Core Competencies

• Curiosity: Natural inquisitiveness about how things work, always asking "why" and "what if"
• Agility: Ability to adapt quickly to changing priorities and pivot strategies based on results
• Detail-oriented: Exceptional attention to detail and organizational skills
• Analytical mindset: Comfortable working with data and metrics to inform decisions
• Tech-savvy: Quick learner with enthusiasm for marketing technology and AI tools
• Self-starter: Able to work independently and take initiative
• Collaborative: Strong communication skills and team player mentality

Benefits

• Play a meaningful role in advancing our carbon management and ESG software, contributing to our broader mission of driving impactful climate action.
• Become part of a collaborative, cross-functional environment where knowledge sharing, mutual support, and collective success are at the forefront.
• Enjoy the flexibility of remote work while always having the option to connect with colleagues and work from our offices as you prefer.
• Discounts and benefits via the Plan A Corporate Benefits Platform.