General Manager Germany

The AI-powered OS for beauty, wellness and self-care

About Fresha

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role overview

Given our exciting and progressive growth plans, we are looking for an exceptional General Manager to come join our global business and lead and grow our offering in Germany and the wider DACH region.

Reporting directly to the General Manager of France, and collaborating closely with leadership , you will lead and expand the team in Germany. Your primary responsibilities include driving commercial activities , surpassing partners' expectations, and developing and executing a strategic regional plan aligned with the go-to-market strategy .

This role is ideal for individuals seeking a dynamic , fast-paced work environment, who are self-motivated , enjoy challenges, and aim to make a significant impact.

This role offers €150 - 170K OTE (depending on experience)

Key Responsibilites

Team Building and People Development

• Build and scale a high-performing local team from the ground up

• Recruit, develop and retain talent, building a team of highly successful sales professionals

• Motivate, drive, coach and empower the team with the skills to provide first class service to all prospective and existing Partners of our world-class platform

• Build relationships and establish partnerships with strategic salon chains and multi-site operators currently using competitor software

Performance Management

• Set, communicate and manage performance expectations, ensuring the achievement of weekly, monthly, quarterly and annual targets for commercial function

• Effectively manage the sales funnel, ensuring KPI’s are achieved, conversion rates are optimized to deliver consistent incremental improvement

• Ensure efficient and accurate use of HubSpot to represent the workload of the team and ensure we maximize efficiencies and efforts of the team

Strategy and Planning

• Develop and ensure the execution of regional and country-level sales strategies, achieve sales targets, drive market share and other key performance objectives for all prospect Partners across Germany

• Execute and drive performance across the whole sales cycle (planning, prospecting, territory planning, sales execution, pipeline/funnel management) and provide accurate reporting and forecast

• Create, refine and standardize sales processes to improve operational efficiency, sales productivity, and customer satisfaction. These processes include forecasting and pipeline management, discount approval policies, payments processing requests, and hiring, and training procedures

Skills, experience & qualifications required

• Strong B2B commercial leadership experience in a Saas, digital sales, online marketplace or payments company managing teams across multiple locations

• Experience in managing all functions within the commercial organization - Pre-sales, Inside Sales, Business Development and Account Management teams

• Strong leadership skills with a proven track record for target and KPI delivery as well as ability to build teams and drive exceptional performance

• Highly entrepreneurial, proactive and comfortable starting from scratch in a fast-paced, high-growth environment.

• Self-motivated, hungry for success with a desire to progress within a fast-paced, success-driven global business

• Analytical and very confident working with data

• Creative thinking and problem-solving mindset

• Ability to interact with people from across the business and build strong relationships, including the ability to effectively influence upwards

• Happy to roll sleeves up and assist the team when required (team player)

• Self-starter and proactive approach

• Comfortable working in a fast-paced and changing environment

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.