Director, BI & Marketing Analytics

Job Description

We are on the lookout for a Director of BI & Marketing Analytics to join the Marketing team on our journey to always deliver amazing experiences.

BIMA is part of the Global Marketing team, responsible for central BI and marketing analytics. BIMA’s team mission is to drive marketing actions through data-driven solutions and strategic insights to ensure sustainable growth. We drive strategic projects such as customer segmentation, marketing ROI measurement, CLV, and support C-level in making strategic decisions across all brands and countries.

The Director of BI & Marketing Analytics will be responsible for leading and optimizing our overall marketing performance and business intelligence strategies through data-driven insights and advanced analytics, covering the full customer lifecycle. This role will collaborate closely with the marketing leads, product, and data science teams to analyze performance, identify trends, and drive strategic decisions to improve user acquisition, retention, and engagement. The ideal candidate combines rigorous analytical thinking with deep marketing analytics expertise and sharp business judgment, with a demonstrated ability to drive sustainable growth in technology-driven companies. This is a global position working closely with our brands in over 70 countries and implementing strategy from our HQ in Berlin.

• Develop and execute the comprehensive BI & Marketing Analytics (BIMA) strategy aligned with the global marketing strategy, and working closely with marketing, product, and engineering teams.
• Lead and mentor a team of 20 BI and marketing analysts, fostering a culture of continuous learning and improvement.
• Drive strategic projects, including the implementation and optimisation of ROI, advanced segmentation and CLV, providing actionable insights that span the full customer lifecycle.
• Lead the development and analysis of the marketing funnel (acquisition & retention) performance to optimize customer loyalty and lifetime value.
• Be the source of truth when it comes to design, implement, and leverage advanced analytical techniques, including causal inference methodologies and incrementality testing, to measure the true, causal impact of marketing initiatives.
• Lead the marketing reporting and visualization effort, KPI frameworks, and reports to measure ROI of marketing spend, and the evolution of the customer base.

Qualifications

• 10+ years of progressive experience in BI and marketing analytics, focusing on the full customer lifecycle (acquisition and retention) for technology-driven consumer-facing companies.
• Proven experience in leading and managing a team of analysts with excellent communication and presentation skills and the ability to influence stakeholders at all levels.
• Proven expertise and hands-on experience in causal inference methodologies and incrementality testing.
• Extensive experience with advanced statistical modeling, including segmentation modelling, Marketing Mix Modelling (MMM), and attribution modelling.
• Experience leading large-scale BI initiatives with a focus on data excellence, infrastructure health, and long-term scalability.
• Strong understanding of digital marketing channels and strategies, including paid search, social media, and content marketing.

Additional Information

Ensuring you and all our Heroes are looked after, happy, and healthy is always on the menu. Because if you’re in good shape, then we’re in good shape.

• Make the most of our hybrid working model and join the team for face-to-face connection and collaboration in our beautiful Berlin campus 2 days a week
• We offer 27 days holiday with an extra day on 2nd and 3rd year of service
• We will support you in developing yourself and your career growth opportunities: 1.000 € Educational Budget, Language Courses, Parental Support and access to the Udemy Business platform to explore a variety of online courses.
• Get moving and release those wonderful, mind-boosting endorphins: Health Checkups, Meditation, Gym & Bicycle Subsidy
• Cash. Dough. Cheddar. Whatever you call it, we’ll help you with it: Employee Share Purchase Plan, Sabbatical Bank, Public Transportation Ticket Discount, Life & Accident Insurance, Corporate Pension Plan
• The power of getting together over some food is unrivaled. Here are a few ways to help you do that. All the yum: Digital Meal Vouchers, Food Vouchers, Corporate Discounts. Courses.
• Wondering what relocating to Berlin is like? In this article, we’ve put together 10 things you should know about moving to Berlin and how Delivery Hero can support you. You can also visit our relocation hub and check out more information about moving to Berlin.
• Ready to prepare for your interview? Check out the list of the 5 most common interview questions and answers created in collaboration with our recruiters.

Ready to join our team? If you’re excited to grow, collaborate and be part of the world’s leading delivery platform, we’d love to hear from you. Apply today!

We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you.

We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at [email protected].

Severely disabled applicants with equal qualifications will be given preferential consideration.

You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.