Digital Marketing Manager - New Markets

Digital Marketing Manager - New Markets

About SumUp

We believe in the everyday hero — those who have the courage to follow their passion and the determination to realise their dreams.

Small business owners are at the heart of all we do, so we're creating powerful, easy-to-use financial solutions to help them run their businesses. With a founder's mentality and a team-first attitude, our diverse teams across Europe, South America and the United States work together to ensure that small business owners can be successful doing what they love.

💡 Team Description

You'll join our Global Expansion team, a cross-functional group driving SumUp's entry into new markets worldwide.

Our mission is to build and scale SumUp's presence in regions where millions of small businesses are still underserved with most recent or upcoming launches in Australia, Mexico, Canada and more countries to come.

As Digital Marketing Manager, you'll define and execute the go-to-market and growth strategies for these new countries. You'll shape how we acquire, activate, and retain our first merchants, designing data-driven experiments, building scalable playbooks, and collaborating closely with product, partnerships, and data teams to accelerate traction from day one.

This is a hands-on, high-impact role for a strategic operator who thrives in ambiguity, moves fast, and enjoys building growth engines from scratch.

🚀 What You'll Do

• Lead go-to-market growth across new and emerging markets, driving user acquisition and early activation.
• Develop and own the full-funnel growth strategy, including budgeting, forecasting, and performance tracking across multiple channels.
• Manage and optimize paid acquisition campaigns (Google, Meta, Programmatic, Affiliates) to drive measurable results with lean budgets.
• Build and execute CRM and lifecycle flows to improve onboarding, engagement, and retention in the first year post-launch.
• Partner with Product, Data, and Finance to design reporting, attribution, and performance dashboards, optimizing for payback and ROI.
• Run rapid tests and experiments to validate product-market fit, identify growth loops, and localize positioning per geography.
• Lead external partners and agencies while documenting playbooks and learnings for future market rollouts.
• Collaborate with local and global teams to ensure smooth transitions from pilot phase to full-scale operations.

🙌 You'll Be Great for This Role If

• You have 5–8+ years of experience in growth and performance marketing, ideally within fintech, SaaS, or fast-paced digital businesses.
• You're hands-on and analytical — comfortable setting up campaigns, tracking funnels, and working with Excel/Google Sheets, GA4, Google Analytics and/or Firebase and BI dashboards (Tableau, Looker, Power BI or similar).
• You've managed six-figure marketing budgets and can demonstrate measurable impact on acquisition and retention metrics.
• You combine strategic thinking with operational grit — able to build frameworks while executing fast in ambiguous environments.
• You're a natural collaborator, skilled at influencing cross-functional stakeholders across Product, Partnerships, and Data.
• You thrive in international settings, adapting quickly to new markets and cultural contexts.
• Bonus: experience launching products in emerging markets or regulated industries (payments, banking, e-commerce).

Why You Should Join SumUp

🌎 Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from our Berlin office. This involves an office-first setup.
🌈 Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced.
🚀 Enrolment onto our VSOP program: you will own a stake in SumUp's future success.
📚 A dedicated annual L&D budget of €2000 for attending conferences and/or advancing your career through further education.
💶 A corporate pension scheme where we match up to 20% of your contributions.
🏖 Generous time off: enjoy 28 days of paid leave plus public holidays and special leave days.
󰣛 Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, subsidised office lunches.
🌴 Break4me: 1-month sabbatical after 3 years of service.
🔗 Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team.

At SumUp, we're on a mission to empower small businesses around the world with simple, affordable tools to help them start, run, and grow. More than 4 million merchants across 36 markets trust us as their financial partner — and we're just getting started.

We're a global team of 3,000+ people from over 90 nationalities, united by curiosity, collaboration, and care. Our core values and culture shape everything we do, fostering inclusion, learning, and belonging.

SumUp is proud to be an Equal Employment Opportunity employer, committed to building a safe, respectful, and diverse workplace where everyone can thrive.

👉 Explore more about our culture on our careers site , or follow us on LinkedIn and Instagram .

Job Application Tip

We recognise that candidates feel they need to meet 100% of the job criteria in order to apply for a job. Please note that this is only a guide. If you don't tick every box, it's ok too because it means you have room to learn and develop your career at SumUp.