CRM Manager (m/f/d)

The Role

As CRM Manager at Aware, you own the customer journey post-acquisition – from onboarding to re-testing. Your mission is to turn first-time users into long-term advocates through lifecycle automation, intelligent segmentation, and health-focused messaging. You’ll work cross-functionally with Medical Content, Product, Performance, and BI. Your primary tool: Brevo.

Your responsibilities

• Build and execute a full-funnel CRM strategy across channels (email, in-app, push, SMS, WhatsApp)

• Design and optimize automated customer journeys in Brevo and Wonderpush – from welcome flow to test reminders

• Segment users based on health journeys, biomarker data, behavioral triggers, and demographics

• Collaborate with our Medical Content and Product team to deliver tailored, high-trust communications

• Create high-quality CRM content including email and push copy

• Set up and evaluate A/B tests (subject lines, timing, copy, CTAs, etc.)

• Define and track core KPIs: Retention, Re-Test Rate, CLV uplift, Engagement, etc.

• Work closely with BI to sync segments, build dashboards (e.g., Tableau), and monitor performance

• Launch lifecycle campaigns for reactivation, cross-sell, upsell, and compliance support

• Provide feedback to Product to integrate CRM triggers into the app and online experience

Your profile

• 5+ years of hands-on CRM experience in HealthTech, D2C, eCommerce, or subscription businesses

• Proficient in Brevo (formerly Sendinblue) or similar CRM tools

• Strong experience with segmentation, lifecycle marketing, and journey building

• Comfortable working with event-based triggers, API logic, tagging, and customer data platforms

• Solid understanding of key marketing and retention KPIs (CLV, CAC, Churn, Conversion)

• Ideally familiar with GA4, Segment, SQL, and Tableau

• Ability to translate medical topics into clear, empathetic communication

• Structured, self-driven, and highly collaborative mindset

• Excellent English and German language skills (C1 or better)

• Happy to work from our office in Berlin Mitte most days

• Part time possible (4 days)

About us

Aware is the leading platform for data-driven preventive healthcare. We combine in-clinic venous blood testing, medical interpretation, and personalized action plans to empower people to measurably improve their health. Our philosophy: Test – Act – Retest .

We believe the future of healthcare lies in giving individuals access to real data, medical expertise, and clear next steps – all delivered with empathy and precision.