Product Marketing Lead (all genders)

Architect the strategy. Shape the category.

About Doodle

At Doodle, we’re shaping the future of scheduling and productivity, helping millions of users collaborate more efficiently every day. To accelerate our growth in the enterprise market, we’re looking for a Product Marketing Lead who can architect positioning, influence strategy, and establish Doodle as the category leader.

This is a senior, high-impact role. You’ll open the door to enterprise accounts worth $500K+ annually, bridging product vision with market reality. You’ll influence roadmap decisions with deep customer insights, develop programs that scale internationally, and work with analysts and partners to secure our place in the market landscape. As a mentor and leader, you’ll guide junior PMMs and help build a succession pipeline for the future of the team.

What You’ll Do

As PMM Lead, you’ll define the strategy, narratives, and programs that expand Doodle’s market leadership and drive enterprise growth.

• Enterprise Positioning & Messaging: Architect frameworks that resonate with C-level decision makers and win enterprise logos.
• Strategic Pricing & Packaging: Develop pricing and packaging architecture tailored to enterprise economics and adoption models.
• Partner Ecosystem Development: Forge tier-1 partnerships that accelerate market reach and strengthen the ecosystem.
• Analyst Relations: Own relationships with Gartner, Forrester, and others, ensuring Doodle is recognized as a category leader.
• Executive Programs: Build and scale executive briefing programs, advisory boards, and investor communications.
• Executive & Board Reporting: Deliver clear, data-driven reporting and narratives for C-level leaders, board members, and investors.
• Thought Leadership: Drive content strategy, executive narratives, and media/PR positioning that elevate Doodle’s profile globally.
• International Expansion: Develop GTM strategies for new markets, aligning product and sales motions to local dynamics.
• M&A & Competitive Intelligence: Evaluate market opportunities and threats, supporting corporate development and strategic bets.
• Product-Market Fit Measurement: Continuously assess, validate, and report on enterprise fit, adoption, and expansion.
• Cross-Functional Leadership: Influence at the highest levels, aligning Product, Sales, and Marketing leadership around shared enterprise goals.
• Mentorship & Team Building: Coach junior PMMs, foster talent development, and strengthen the team’s leadership pipeline.

Our Ideal Candidate

We’re looking for a strategic product marketer with executive presence, enterprise expertise, and the ability to architect GTM systems that scale.

Experience & Expertise

• 7–10 years of experience in product marketing or related GTM functions, with proven enterprise ownership.
• Mastery of enterprise sales methodologies and GTM strategy frameworks.
• Experience influencing product roadmaps with market insights.
• Skilled in strategic pricing/packaging design and financial modeling.
• Proven analyst relations experience, including Gartner/Forrester submissions.
• Executive program design and board-level communications expertise.
• Strong background in market sizing, TAM analysis, and international GTM strategy.
• Comfort with M&A analysis, platform/ecosystem strategy, and thought leadership campaigns.
• Media training, PR strategy, and executive narrative building experience.

Traits & Mindset

• Executive presence and gravitas, able to influence C-level stakeholders.
• Strategic vision paired with operational discipline.
• Change leader with resilience in complex, fast-moving environments.
• Exceptional cross-cultural communicator and negotiator.
• Skilled at risk assessment, mitigation, and complex problem-solving.
• Team builder who mentors others and elevates the function.
• Customer-obsessed industry thought leader with a bias for impact.

What success looks like

• Influence USD 50M enterprise pipeline
• Acquire 20 new enterprise logos
• Increase ACV from USD 83K to 340K+
• Lead Gartner Magic Quadrant submission
• Build 3 tier-1 strategic partnerships
• Develop enterprise messaging framework
• Run executive briefing program (25 sessions)
• Deliver 6 pieces of thought leadership content
• Create international expansion playbook
• Establish customer advisory board (20 executives)

Hiring Journey

• Initial Application Review + Personality & Strengths Assessment (via BRYQ)
• Interview with Hiring Manager
• Take Home Study
• Presentation + Conversation with Team Members
• Culture Fit Interview
• Final Alignment Interview
• Final Offer & Next Steps
  

At Doodle, we’re committed to providing an environment of mutual trust and respect, where equal employment opportunities (EEO) are available to all applicants and teammates without regard to age, race, color, disability, religion, gender, and sexual orientation. Diversity and inclusion are of utmost importance to us. We’re committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work and our products will be. We want to hear from you, so please don’t hesitate to apply!We look forward to receiving your full application.

IMPORTANT NOTICE: Please note that we can only consider your application if you are based and have the right to work in Germany. At this time, we are unable to sponsor visa for this position or support with relocation.