Senior Operations Manager - CRM

JustPlay is looking for our first Senior Operations Manager - CRM to build and own the operational infrastructure behind our customer relationship management system — from the ground up. You’ll lead the design and execution of lifecycle programs that drive player engagement, retention, feature adoption and monetization. This is a hands-on role with high impact and room to shape how CRM evolves at JustPlay.

Tasks

• End-to-End CRM Execution: Plan, build, and optimize multi-channel campaigns across email, push, and in-app messaging — with one goal: bring users back to play, earn, and enjoy. You’ll use compelling creative, and well-timed nudges to drive long-term retention and monetization.
• Creative Campaign Design & Execution: This is entertainment, not banking. We want fun, out-of-the-box ideas. If a bold idea requires hacking a special flow, just to pull it off — you’ll do it. You’re not here to follow CRM best practices. You’re here to reinvent them.
• Lifecycle Strategy & Performance : Define the CRM lifecycle stages, Segmentation and KPIs that matter. Set up experiments, test hypotheses, and iterate based on data to improve player engagement and monetization.
• Growth Through Iteration: Own the testing roadmap and move fast. A/B test relentlessly, push boundaries, and learn from everything. There are no bad tests — only insights that help us move faster.
• CRM Foundation Building: As the first CRM hire, you’ll lay the foundation — from tooling and taxonomy to processes and internal collaboration. Your work will scale with the company. You’ll think across the entire JustPlay ecosystem — 40+ games, multiple touchpoints, evolving behaviors — and help us orchestrate it all through CRM.

Requirements

• 5+ years of hands-on CRM experience (email, push, in-app). Experience in entertainment - gaming, loyalty, high-engagement mobile apps is a plus.
• Strong experimentation mindset: You understand lifecycle metrics and know how to run high-integrity tests that drive business outcomes.
• Tool fluency: You’re comfortable using CRM platforms (Iterable, Braze, etc.), personalization logic (Handlebars), and light HTML/CSS for emails.
• Player-first thinking: You always consider how messaging supports the player to play & earn more, not just engagement metrics. You are willing to test creative strategies that are un-proven.
• Self-starter energy: You thrive in ambiguity, enjoy building from zero, and move with speed and focus.

Benefits

• Work-Life Balance and Flexibility: Flexible working hours and options for digital nomads, occasional office visitors, or regular office-goers
• Employee Stock Options: Opportunity to join our Virtual Share Option Program (VSOP) and share in the success of an already profitable company
• Mental Health Support: Free personal coaching through our partner nilo.health to support our team members to live fulfilled lives at home and at work
• Training & Development: A competitive personal development budget of up to 2000€/year for training, conferences, workshops, etc., and free language courses with Chatterbug
• Germany-Based Benefits: 25 vacation days, free Gympass gold subscription, free monthly Deutschland-Ticket, and a monthly €50 tax-free internet contribution
• State-of-the-Art Equipment: Doesn’t matter if you are a MacBook or Windows user; we will provide you with the technical gear you need to succeed
• A Relocation Package: Includes visa support for those who need it
• Berlin Office Perks: Ergonomic setup, free daily lunch, and a dog-friendly environment.
• Engaging and Diverse Work Environment: Join a diverse team, with over 23 nationalities working from 19 different locations

*Benefits may vary depending on location and contract type. Do not hesitate to ask us about more details on our benefits offer.

About us

Come join the company that’s transforming the world of mobile gaming by making playtime truly rewarding. At JustPlay, we’re on a mission to build a fairer, more sustainable Play-to-Earn ecosystem—one where players are rewarded for their time, and engagement drives continuous growth.

Since launching in 2020, we’ve grown into one of the world’s leading loyalty gaming platforms, with over 25 million downloads and 500,000+ daily active users. Bootstrapped and headquartered in Berlin, our global team spans 20+ countries and is united by a belief in fun, fairness, and meaningful impact.

We’re leading a massive shift in the gaming industry—but it’s still early enough for you to make your mark. At JustPlay, you’ll have the freedom to shape bold ideas, drive real impact, and be part of a company that’s not just growing fast—but growing right.