Field Marketing Manager DACH (Freelance Maternity Cover)

ABOUT KOLSQUARE

------------------------------

Kolsquare is the #1 Influencer Marketing software solution in Europe , used by marketing professionals for managing KOL Marketing campaigns (K.O.L for Key Opinion Leaders, aka Influencers), and designed to optimize brand communication strategies in response to new digital challenges.
Using our technology, professionals can identify the best KOL profiles, fully manage their KOL Marketing campaigns and measure their results and performances.

Kolsquare offers hundreds of customers (Coca-Cola, Danone, Publicis, Orange, Sézane, Decathlon, etc.) the latest Big Data, AI and Machine Learning technologies to activate inspiring and genuine partnerships with over 3M KOLs (Key Opinion Leaders) with more than 5,000 followers in 180 countries on Instagram, TikTok, Twitter (now X), Facebook, Snap and YouTube.

In 2024, Kolsquare joined the team.blue group , one of the largest private tech companies in Europe, with a culture of innovation and excellence, to further fuel its impressive track record of outstanding profitable growth.

KOLSQUARE MISSION
------------------------------

Kolsquare is a Benefit Company , certified B-Corp in 2024.

Kolsquare exists to help you reach your greatest potential. And positively impact the world.

Influencer Marketing is today described as a revolution, a 30B$ market that is a major transformation in the media and digital world. It has also become a real gold mine, creating high hopes but also bringing its share of myths and legends. Everyone knows it works and can have an amazing impact on brand awareness or customer acquisition, but not everyone knows exactly how to do it. At Kolsquare, we firmly believe in this new media and are convinced that it's the best way for ideas, people and organisations to grow and reach their greatest potential. We also believe that it's a great way to create positive impacts for a better world. Our mission is therefore to give everyone access to the power of KOL Marketing.

KOLSQUARE CULTURE & VALUES
------------------------------

• Deliver WOW

• Be Responsible in your actions

• Pursue Growth & Learning

• Be passionate and determined

• Share your Power, Knowledge & Wealth

• Build Authentic relationships

We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation, and delivers better business results.

Your mission

Reporting to the Field Marketing Manager Team Lead, you will own the DACH marketing strategy, executing high-impact initiatives that drive awareness, credibility, and lead generation. You will work closely with the sales team to define market opportunities, create the right marketing materials, and ensure effective communication and engagement with potential customers.

Your role will require a mix of strategy, hands-on execution, and cross-functional collaboration, working with content, PR, partnerships, events and digital marketing to position Kolsquare as a leader in the DACH market.

Your Key responsibilities

Brand Awareness & Thought Leadership

• Position Kolsquare as the go-to Influencer Marketing platform through PR, localized thought leadership content, strategic partnerships and events.

• Build relationships with media, industry experts, and associations to amplify our thought leadership.

• Working with the central content team, localize blog posts, reports, and whitepapers that showcase Kolsquare’s expertise and proprietary data.

• Secure speaking engagements & media opportunities to strengthen brand authority.

Lead Generation & Sales Collaboration

• Work closely with sales to define a local acquisition strategy that aligns with our business objectives.

• Working with central product marketing and content marketing teams, localize marketing materials (brochures, case studies, blog articles, whitepapers, email sequences) that help the sales team convert leads.

• Implement localised lead generation campaigns, including content marketing, paid media, and events.

• Track key KPIs to measure impact and optimize campaigns for lead conversion.

• Proactive approach to collecting, understanding, analyse feedback from local teams to propose and deliver the local sales tools needed

Events, Partnerships & Community Engagement

• Identify, plan, and execute high-impact local events that generate brand visibility and qualified leads.

• Develop strategic partnerships with marketing associations, agencies, and key industry players.

• Engage with influencer marketing communities & ambassadors to create advocacy and strengthen Kolsquare’s reputation.

• Public Relations & Media Management

• Manage local PR initiatives in collaboration with local PR agencies and journalists.

• Pitch and distribute newsworthy content to key media outlets.

• Monitor and analyze market trends & competitors, ensuring we stay ahead of industry changes.

Your Profile

• You have 5+ years of experience in marketing, PR, or brand management, ideally in Influencer Marketing or SaaS Martech.

• You have a deep understanding of the DACH influencer marketing & media landscape with an existing network.

• You are fluent in English and German

• You have a strong network with relevant local media, influencers and agencies

• You’re a strategic thinker and hands-on executor, ready to own and scale Kolsquare’s presence in DACH

• You’re commercially driven and know how to generate demand & support sales.

• You have experience in creating appealing marketing materials (case studies, reports, brochures, email sequences…).

• A self-starter, you thrive in a fast-moving, international environment and demonstrate flexibility and proactivity

• You have experience in organising external and owned events

• You are comfortable and confident with public speaking at events and webinars

• You have strong collaborative skills

• Comfortable working remotely

About Us:

Kolsquare is Europe’s leading Influencer Marketing platform, a data-driven solution that allows brands to scale their KOL Marketing strategies and implement authentic partnerships with KOLs (Key Opinion Leaders). Kolsquare’s technology enables marketing professionals to easily identify the best Content Creators’ profiles by filtering their content and audience, and to build and manage their campaigns from A to Z, including measuring results and benchmarking performance against competitors.

We are a young and friendly team, offering an innovative tech solution for data-driven Influencer Marketing. Originally from France, where we are market leader, we are successfully expanding in Europe, in particular in Germany and Spain. We’re proud to work with inspiring brands such as Netflix, Vinted, El Corte Inglès, Lush, Sézane, or KLM, to only name a few.

What’s more, we are a Benefit Corporation, putting social responsibility and sustainability first and working with a number of non-profit organizations to advocate for an ethical use of technology, social media and marketing and promote positive change.