Team Lead Platform Engineering (f/m/x)

bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

Bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "kaufDA" and "MeinProspekt" in Germany, and “Bonial” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.
We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At Bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.

bonial welcomes both full- and part-timers!

INTRODUCTION

Our team:

We are a midsize team of friendly open-source enthusiasts. Outside of coffee chats in Google Meet, we focus on IaC, automation, and continuously improving the platform that serves millions of users. Our team provides the foundational platform layers that power internet-scale applications. Our platform enables our development teams to manage cloud infrastructure, automate critical processes, and ensure the reliability of shared systems like CI/CD pipelines, Kubernetes clusters, and central metrics/logging infrastructure.

About the role:

As Team Lead Platform Engineering , you lead a small, experienced team responsible for building and evolving our internal engineering platform. Your mission is to enable product teams to deliver faster, safer, and with higher quality by providing an excellent developer experience and strong, scalable platform foundations. Our platform function already has solid fundamentals and is on a good path toward maturity. In this role, you will evolve what works, sharpen focus, and raise the bar — both technically and organizationally. You combine a clear focus on outcomes and performance with servant leadership . You create an environment where people feel safe, trusted, and empowered — and where expectations, priorities, and quality standards are equally clear.

What you will be doing:

Leadership: Care, Clarity & Performance

• Lead and grow a centralized Platform Engineering team (currently 4 engineers).

• Create a psychologically safe environment where people can speak up, experiment, and learn.

• Set clear goals, priorities, and expectations, ensuring the team understands what success looks like.

• Hold a high bar for ownership, execution quality, and reliability — with accountability and support.

• Actively remove blockers and distractions so the team can focus on delivering impact.

• Coach team members through regular feedback, fostering both personal growth and strong performance.

Platform as an Internal Product

• Own the platform as an internal product with a clear vision, roadmap, and measurable outcomes.

• Engage closely with engineering teams to understand real needs and friction points.

• Prioritize work based on developer productivity, adoption, and organizational impact.

• Balance listening carefully with making clear decisions when trade-offs are required.

• Drive adoption through usability, documentation, and collaboration — not bureaucracy.

Technical Direction & Engineering Standards

• Define, communicate, and uphold high engineering standards for the platform team and promote it in the engineering organization.

• Provide technical guidance and challenge design decisions constructively.

• Balance short-term delivery with long-term platform sustainability.

Stakeholder Management & Alignment

• Work closely with the other teams in the department, Infrastructure, Security and IT-Operations, to ensure deep and frictionless collaboration as well as with the Head of Digital Enablement, engineering Heads, and engineering Team Leads.

• Translate organizational and business needs into clear platform priorities.

• Confidently push back and say “no” when requests don’t align with platform goals — transparently and respectfully.

• Communicate decisions clearly, including rationale, trade-offs, and expected impact.

Leadership & Mindset

• Proven experience leading engineering teams with a strong focus on outcomes and a servant leadership mindset.

• Ability to combine empathy and trust with clarity, decisiveness, and accountability.

• Strong sense of ownership for both team health and delivered results.

• Comfort operating in evolving environments and guiding teams through change.

Platform & Cloud Expertise

• Solid architectural understanding of cloud platforms, especially AWS .

• Strong experience with Kubernetes , Terraform / Infrastructure as Code, CI/CD systems

• Technical credibility to guide best practices and challenge assumptions without being the primary implementer.

Product & Organizational Thinking

• Deep understanding of platform engineering as an enabler for engineering teams.

• Product-driven mindset: you focus on outcomes, adoption, and value delivered.

• Excellent stakeholder management and communication skills.

• Ability to align engineering excellence with broader company goals.

Benefits:

High growth story - Bonial is a high-growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and a once-in-a-lifetime shift from print to digital.

Innovation & tech - we are a high-tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users.

Exciting environment for professional development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities.

Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.

Wellbeing - we believe mental health is as important as being fit. That's why we're giving you free access to nilo.health, a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don't have to worry about your retirement.

Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.

Flexibility - Currently, we have a policy that allows for up to 20% mobile work, which can be conducted from anywhere within Germany, and the option to work from abroad. Additionally, we offer 28 days of holiday. You also get an extra day for each calendar year (up to 30 days) as well as other occasions (moving, working on a social project, etc).*

Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events.

Free lunch – whenever you’re at the office, we offer you different lunch options – and it’s all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.*

Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events.

Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany.

Partner for retail - we empower retailers to reach their customers in the most efficient and effective way possible. We see ourselves as a critical business partner for retail, and as highlighted in our Company Vision, we “Enrich local shopping for everyone. Everyday.”

As part of the Axel Springer Group, we also align with the Axel Springer Essentials .

If you think you could fit the bill, we'd love to hear from you!

You can check out our bonial_people Instagram or read more about bonial culture and tech on Medium .

*as per our current Works Agreements