Global Marketing Manager - Generalist (m/f/x)

Who We Are

At Progyny Global, we’re on a mission to make fertility, pregnancy, and family-forming care accessible worldwide. As part of Progyny Inc., we combine world-class clinical expertise with groundbreaking technology to deliver inclusive, culturally competent support for families everywhere.

Role Overview

We’re looking for an experienced and strategic Global Marketing Manager - Generalist to join our team in Berlin. In this role, you’ll act as a key connector between our US-based marketing organization and our international teams. You’ll help localize and scale Progyny’s marketing efforts globally, support go-to-market initiatives, and play a meaningful role in driving our growth outside the US.

This is a highly collaborative, hands-on role for someone who thrives at the intersection of global strategy and local execution.

Tasks

Key Responsibilities

• Partner closely with Global Sales and Customer Success teams to develop localized marketing materials that align with regional priorities and resonate with local audiences.
• Support product marketing initiatives, including messaging and positioning for new product launches across international markets.
• Collaborate with Marketing and Design teams to adapt global content while maintaining a consistent brand voice and messaging.
• Support the planning and execution of regional marketing campaigns, events, and partnerships across Europe, Asia, Latin America, and Canada.
• Conduct market and competitive research to identify trends, customer insights, and opportunities to refine localized marketing strategies.
• Own and maintain regional marketing assets, ensuring accuracy, consistency, and alignment with Progyny’s brand standards.
• Support updates to global website content, ensuring relevance across regions.
• Assist with the execution and optimization of digital advertising campaigns across international markets.

Requirements

What You Bring

• 5+ years of experience in marketing, ideally in B2B, healthcare, HR tech, or benefits-related industries
• Bachelor’s or Master’s degree in Marketing, Business, or a related field
• Demonstrated experience developing and executing marketing initiatives across international markets
• Strong ability to collaborate across functions and geographies
• Excellent written and verbal communication skills in English (German or additional languages are a plus)
• Strong project management skills with a high level of ownership and attention to detail
• Hands-on, execution-focused mindset
• Comfortable working independently in a fast-paced, global environment

Benefits

Why Join Us

• 💰 Competitive Base Salary : From €65000 – €75000 per year.
• 🎯 Bonus Program & Company Equity : Bonuses and ownership opportunities to share in Progyny’s success.
• 👶 Fertility & Family-Building Benefits : Access to the Progyny Global Platform with a €5,000 annual benefits budget.
• 🧘 Mental Health Support : 1:1 psychologist sessions and wellness tools via Nilo Health.
• 🚲 Sustainable Mobility Benefit : Choice between a Dance e-bike subscription or a BVG public transport ticket.
• 💪 Urban Sports Club Discount : Access to discounted fitness and wellness activities.
• 🌴 Paid Leave : 30 days of paid leave per year.
• 🏡 Hybrid Work : Work from home up to two days per week.
• ✈️ Remote Work : Up to 8 weeks of remote work per year.
• 🍽️ Weekly Team Lunches : Team lunch every Thursday.

We believe that great leaders come from diverse backgrounds. If you’re passionate about building high-performing teams, delivering world-class care, and shaping the future of global member experience, we’d love to hear from you.