Performance Marketing Manager (Paid Social) (all genders)

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health, healing, and personal growth. The lack of natural, high-quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy – as natural as possible, absolutely pure, free from any additives, and of the highest quality. In a strategic partnership with CVC, Sunday Natural is now one of Germany's most renowned quality manufacturers, with its own research and development department in Berlin. For the continuous improvement of our products, we collaborate with selected research institutes, scientists, therapists, farmers, and professional associations.
We take our ecological responsibility very seriously: that’s why the majority of our product range is vegan. We also take an innovative approach to packaging: most of our products are packaged in glass, making them almost entirely recyclable.
Our diverse team in Berlin consists of over 350 employees from more than 40 nationalities and continues to grow – but at a sustainable pace.

Your role

As our (Senior) Performance Marketing Manager for Paid Social, you will be the engine of our new customer acquisition efforts. You will take ownership of the day-to-day management and optimization of our international paid social strategy and budget, working in close partnership with the Head of Performance & Growth.
This is a hands-on opportunity to shape Paid Social campaign excellence through innovation and cross-departmental partnerships. You will be a key strategic partner, working at the intersection of data, creative, and technology to drive meaningful growth.

• Execute and optimize the full-funnel paid social strategy, with a primary focus on driving new customer acquisition at an efficient CPA
• Manage and deploy a 7-figure annual budget across multiple markets, making data-driven decisions to scale spend effectively and hit ambitious growth targets
• Manage the campaign architecture on Meta, leveraging features like Advantage+ Shopping, and support our expansion into new channels like TikTok by executing tests and establishing best practices
• Manage and optimize large, feed-based campaigns at scale, utilizing sophisticated audience and product segmentation to maximize relevance and return
• Analyze creative performance, identify actionable insights, and support a rigorous testing framework to understand what drives results
• Dive deep into performance data to understand trends, identify actionable and critical insights, and report on performance to leadership

Your profile

• 3-4+ years of hands-on experience in e-commerce performance marketing, with a strong focus on Paid Social (META is essential)
• A proven track record of managing and scaling 7-digit budgets across multiple markets and channels
• While you have strong experience in META, you have hands-on experience with at least one other major paid social channel, such as TikTok, Pinterest
• Experience with Google Ads is a strong plus
• A highly analytical and data-driven mindset
• Strong experience with feed-based advertising, product catalogues, and the specific challenges and opportunities of a large D2C e-commerce business
• You understand features like conversion lift and incrementality testing, including their insights, practical applications, and limitations in driving actionable performance decisions
• A genuine passion for performance marketing, with a constant desire to test, learn, and grow your skills
• Fluency in English is required; proficiency in another major European language, such as French, Spanish, Polish is a strong plus

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year's (pro rata), provided Sunday Natural is closed for company holidays during this time
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day

Our goal is to foster a collaborative, supportive, and inclusive work environment with a diverse group of motivated, talented, and visionary team members.
We highly value equality of opportunity and inclusivity, and we would like to particularly encourage women and candidates from under-represented backgrounds to apply, even if you don’t match with 100% of the requirements.

Contact

Apply with your CV and cover letter .