Sales Lead, B2B SaaS Solutions (d/f/m)

We’re seeking a Sales Lead B2B SaaS Solutions (d/f/m) to accelerate the growth of our SaaS initiatives.

You’ll be at the heart of a high‑visibility, high‑growth initiative at mobile.de — helping dealerships advance their digitization journey while driving SaaS adoption from first pitch to active, engaged usage. If you love combining deep product understanding with solution‑driven sales and hands‑on cross‑functional delivery, this role is the sweet spot.

About the role

This role sits at the intersection of sales, product, and operations: you’ll deeply understand our tools, articulate their value, and orchestrate smooth end-to-end onboarding for dealerships with varying levels of digital maturity .

You’ll own the SaaS sales strategy and execution across dealer segments while working cross‑functionally to translate customer needs into successful SaaS rollouts. You will collaborate closely with Key Account Management, Customer Success Management, Product and Marketing to create customer value and drive long‑term engagement. Your work accelerates the sales cycle, ensures solution fit, aligns all stakeholders, and gets the dealer over the finish line with strong initial tool adoption.

What you’ll do

Sales strategy & execution :

• Define, implement and evolve the SaaS sales strategy and incentive structure for our B2B SaaS solutions in partnership with the Business Lead and other key functions, with a strong focus on adoption, not just contract closure .

• Manage a portfolio of larger dealer onboarding projects end‑to‑end: from confirmed interest, to understanding dealer‑specific requirements, to coordinating the internal onboarding process, to securing strong early engagement with the SaaS tool including change-management aspects on the customer side .

• Act as a strategic SaaS sparring partner to Key Account Managers, helping them position the solution and drive adoption in consultative, value-based sales conversations ..

Adoption Intelligence :

• Together with Analytics, Customer Success Management and the Business Lead, conduct usage analyses to understand how the solution performs across different dealer segments and identify improvement areas to actively influence product, pricing, and go-to-market decisions .

Functional SaaS leadership and cross‑functional collaboration :

• Be the Sales Organization’s in‑depth expert for our SaaS solutions, understanding product functionality, the tangible business value each solution unlocks, constraints, and implementation requirements including integrations into existing dealer systems .

• Represent mobile.de ’s larger Sales organization in a cross‑functional SaaS task force to ensure end‑to‑end delivery success across Product, Engineering, Business, and Customer Success.

• Align with internal teams on feasibility, timelines, and onboarding plans, ensuring all stakeholders are coordinated for a smooth dealer implementation even in complex, non-standard setups .

Measurement and operating cadence :

• Establish clear KPIs and operating rhythms to track, manage, and continuously improve the SaaS sales and onboarding cycle from pipeline quality to post-go-live adoption metrics .

What you bring

We value diverse backgrounds. You don’t need every box ticked, but success in this role typically includes:

• 6+ years in a B2B SaaS Sales role within a technology, marketplace, or platform environment; ideally with automotive exposure and understanding of dealership tech ecosystems.

• Technical affinity for understanding customer tooling landscapes, integration needs, constraints, and interfaces and the ability to explain them clearly to non-technical stakeholders .

• Proven relationship‑builder with strong strategic account planning skills; confident influencing senior technical and business stakeholders.

• Analytical mindset with experience using data to guide decisions, refine approaches, and demonstrate program impact across sales and adoption KPIs .

• Proven track record of driving not just sales, but actual SaaS adoption and sustained engagement in real-world customer environments .

• Experience collaborating closely with Business, Product, and Marketing to ensure successful delivery and continuous product improvement ..

• Excellent communication and negotiation skills; able to simplify complexity and drive cross‑functional consensus internally and externally .

• Proficiency in English and German (speaking, writing, and understanding).

• Willingness to travel (10-20%) within Germany to ensure successful dealer onboarding and adoption.