Head of Lead Generation (m/f/d)

About the Job

We're building something extraordinary — a new lead generation business unit that has successfully launched and is now ready to scale. As our Head of Lead Generation, you’ll take full ownership and develop it from a proven MVP into a consistently profitable operation within your first year.

You’ll be the architect of our lead generation business unit, the leader of a growing team, and a key voice at the management table. Reporting directly to the CEO with complete P&L responsibility, you'll have a clear opportunity to lay the groundwork for a future CXO role while creating meaningful commercial impact from day one.

This is what you'll do

• Own and optimize the full lead generation funnel from traffic acquisition to lead monetization
• Lead data-driven funnel analysis and drive CRO initiatives to maximize lead quality and conversion rates
• Lead a high-performing team (Sales & Paid Marketing) by setting clear priorities, driving accountability, enabling growth, and using OKRs and feedback to align on goals
• Collaborate closely with Product, Marketing, and CEO on strategic priorities
• Optimize key processes and workflows within the business unit
• Act as project lead for go-lives of new lead generation verticals
• Use data to inform strategic decisions and continuously improve key metrics

This is what you’ve got

• Proven success in digital performance marketing, growth, and full-funnel ownership.
• Leadership experience managing small teams or cross-functional squads, with a strong focus on accountability and development
• Deep analytical skills and comfort with funnels, KPIs, and ROI-driven decision making
• Hands-on with Google Ads, Meta Ads, CRM, and landing page optimization
• Fluent in German and English (C1+), confident communicator who aligns and challenges stakeholders
• Comfortable giving and receiving direct feedback and holding teams to high standards
• Self-motivated builder mindset who thrives in ambiguity and manages independently
• Results-driven, resourceful, and adaptable — able to maintain momentum amid change

This is what we promise

• Impactful Role: Your work will directly influence company growth and success
• Professional Development: Opportunities to expand your skills
• Flexible Work Environment: Hybrid options available
• Collaborative Culture: Regular team events to foster strong working relationships

Application Instructions

If you’re a strategic leader passionate about driving growth and building high-impact teams in a fast-paced, data-driven environment, we’d love to hear from you.